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Fangchengbao Launches Two Electric Sedans, Fangcheng S and SGT, Starting at 189,900 Yuan
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On September 16, Fangchengbao, a BYD subsidiary, officially launched the Fang S sports sedan and Fang SGT shooting brake in China. The Fang S is priced between 189,900 and 229,900 yuan, while the SGT ranges from 219,900 to 239,900 yuan. The models feature a 'Life Metal Aesthetics' design with six exterior colors and three interior schemes. The cockpit emphasizes driving pleasure with integrated sport seats, a hexagonal steering wheel, and a 20-speaker Devialet audio system. Powertrain output is 490 kW (666 hp), achieving 0-100 km/h in 3.6 seconds. The chassis uses Yunqing-M intelligent magnetorheological suspension. Safety features include a high-speed flat-tire stabilization system and BYD's second-generation Blade Battery. Fangchengbao positions the S series as a return to automotive roots targeting the sports sedan market, offering customization options. The article notes that the brand's previous Titanium 7 model sold over 250,000 units, but the 200,000 yuan pure-electric sedan segment is highly competitive, and the new models' success depends on user recognition.
Source report
On September 16, Fangchengbao officially launched its all-scenario, multi-form personality sedans—the Fang S and Fang SGT.
- Fang S pricing: RMB 189,900 – 229,900
- Fang SGT pricing: RMB 219,900 – 239,900
The Fang S is positioned as an all-scenario personality sports sedan, while the SGT is an all-scenario personality shooting brake. Specifically:
- Fang S offers rear-wheel-drive versions with a range of 705 km and four-wheel-drive versions with a range of 710 km.
- Fang SGT provides rear-wheel-drive versions with ranges of 710 km and 805 km.
As new additions to Fangchengbao's sedan lineup, the Fang S series emphasizes original design, driving experience, smart cockpit, and safety features, covering both personalized and daily usage scenarios.
Design and Customization Options
The Fang S and SGT adopt a design language centered on "Life Metal Aesthetics," offering:
- Six exterior colors: Fashion Green, Dynamic Yellow, Modern Red, Tech Silver, Trendy Pink, and Hardcore Black
- Three interior color schemes: White-Black two-tone, Green-Grey two-tone, and Purple-Black two-tone
Users can also select factory-installed peelable liquid wrap films, sport kits, tow hooks, and other configurations. Both models feature premium leather and high-quality stitching throughout their cabins, balancing sportiness and comfort. The series provides personalized choices through optional customizations such as exterior color changes, cockpit ecosystems, and driving modes.
Cockpit and Driving Experience
The cockpit centers on "returning to the essence of driving," focusing on synchronizing five senses to achieve unity between driver and vehicle.
- Driver's seat: Integrated sport seat with side bolsters for body support during aggressive cornering
- Low seating position combined with an expansive forward view for better observation of turn-in points and exit lines
- Ultra-low wind resistance and sound-insulating laminated glass for noise isolation
- 20-speaker Devialet audio system
- Hexagonal steering wheel emphasizing grip feel and steering precision
- Comfort features: Cloud-like seats, one-touch zero-gravity recline for the front passenger, fragrance system, in-car refrigerator, and 128-color ambient lighting
Powertrain, Chassis, and Safety
Power and handling are core selling points of the Fang S series. Official data indicates:
- Power output: 490 kW (666 hp)
- 0–100 km/h acceleration: 3.6 seconds
- Chassis: Yunqing-M intelligent magnetorheological suspension, which builds support according to cornering dynamics
The hexagonal steering wheel and low seating position aim to achieve synchronization across touch, sight, hearing, hand feel, and foot feel.
Safety: Four Lines of Defense
- High-speed flat-tire stabilization system: Detects tire blowouts and adjusts torque distribution across all four wheels
- Supports assisted control during straight-line high-speed blowouts at up to 190 km/h
- Supports cornering blowouts at up to 156 km/h
- Collision protection: Entire vehicle utilizes high-strength steel and aluminum, along with BYD's second-generation Blade Battery
Market Positioning and Outlook
Fangchengbao stated that the launch of the Fang S series represents an attempt to return to the brand's automotive roots and target the sports sedan market. The company emphasized that the Fang S and SGT adhere to maintaining "aesthetic synchronization, driving control synchronization, lifestyle synchronization, and safety synchronization" with users.
By insisting on original design aesthetics, debuting numerous advanced technologies, and offering various customization options, the series positions itself as an all-around capable vehicle in the personalized sedan segment.
Previously, cumulative sales of the Fangchengbao Titanium 7 surpassed 250,000 units, building a solid market foundation for the brand. The pure-electric sedan market in the RMB 200,000 price segment is currently highly competitive. Whether the Fang S and SGT can capture market share through lower price thresholds and personalized positioning will depend on whether their product experience translates into sustained user recognition.
(Source: Guangzhou Daily Xinhuacheng)
Source
东方财富网-产经资讯Eastern
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BYD’s Fangchengbao launches Fang S and SGT sedans in China, starting at 189,900 yuan