Fangchengbao Launches Sport Sedan and Shooting Brake, S Series Starts at 189,900 Yuan

September 16 — Fangchengbao officially launched the all-scenario, multi-form personalized sedans: the Fang S and Fang SGT.

• Fang S pricing: RMB 189,900 – 229,900
• Fang SGT pricing: RMB 219,900 – 239,900

The Fang S is positioned as an all-scenario personalized sports sedan, while the SGT is an all-scenario personalized shooting brake. Specifically:

• Fang S offers rear-wheel-drive versions with a range of 705 km and four-wheel-drive versions with a range of 710 km.
• Fang SGT provides rear-wheel-drive options with ranges of 710 km and 805 km.

As new additions to Fangchengbao's sedan lineup, the Fang S series emphasizes original design, driving experience, intelligent cockpit, and safety features, covering both personalized and daily usage scenarios.

Exterior Design and Customization

The Fang S and SGT adopt a design language centered on "Living Metal Aesthetics," offering:

• Six exterior colors: Fashion Green, Dynamic Yellow, Modern Red, Tech Silver, Trendy Pink, and Hardcore Black
• Three interior color combinations: White-Black dual-tone, Green-Grey dual-tone, and Purple-Black dual-tone

Users can also select factory-installed peelable liquid wrap films, sports kits, tow hooks, and other configurations. Both models feature premium leather and high-end stitching throughout their cabins, balancing sportiness and comfort. The Fang S series provides personalized choices through optional customizations such as exterior color changes, cockpit ecosystems, and driving modes.

Cockpit and Driving Experience

The cockpit is designed to "return to the essence of driving," focusing on synchronizing the five senses and achieving unity between driver and vehicle.

• Driver’s seat: Integrated sports seat with side bolsters for body support during aggressive cornering
• Low seating position combined with an expansive forward view for better observation of turn-in points and exit lines
• Ultra-low wind resistance and sound-insulating laminated glass to isolate external noise
• 20-speaker Devialet audio system
• Hexagonal steering wheel for enhanced grip feel and steering precision
• Comfort features: Cloud-like seats, one-touch zero-gravity recline for the front passenger, fragrance system, in-car refrigerator, and 128-color ambient lighting

Powertrain, Chassis, and Safety

With a focus on "driving enjoyment" and "comprehensive protection," the powertrain, chassis, and safety systems are fully equipped.

Power and Handling

• Output: 490 kW (666 horsepower)
• 0–100 km/h acceleration: 3.6 seconds
• Chassis: Yunqing-M intelligent magnetorheological suspension, which builds support dynamically according to corners

The system aims to synchronize five sensory experiences: seating feel, visual perception, auditory experience, hand feel, and foot feel.

Safety: Four Lines of Defense

• High-speed tire burst stabilization system: Detects blowout conditions and adjusts torque distribution across all four wheels
• Supports assisted control during straight-line high-speed blowouts at up to 190 km/h
• Supports cornering blowouts at up to 156 km/h
• Collision protection: High-strength steel and high-strength aluminum structures, paired with BYD’s second-generation Blade Battery

Market Positioning and Outlook

Fangchengbao stated that the launch of the Fang S series represents a return to the brand’s automotive roots and an attempt to enter the sports sedan market. The Fang S and SGT adhere to four key synchronizations with users:

1. Aesthetic alignment
2. Driving control harmony
3. Lifestyle compatibility
4. Safety assurance

By maintaining original design aesthetics and pioneering multiple advanced technologies, the series leverages customizable options to redefine the personalized sedan category, positioning itself as an all-around capable vehicle.

Previously, cumulative sales of the Fangchengbao Titanium 7 surpassed 250,000 units, establishing a solid market foundation for the brand. Currently, the pure-electric sedan market in the RMB 200,000 price segment is highly competitive. Whether the Fang S and SGT can capture market share in this niche segment through lower entry prices and personalized positioning will depend on whether their product experience can translate into sustained user approval.

Source: Guangzhou Daily New Flower City