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Kroger and Albertsons appoint tech executives to take on Amazon and Walmart
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Kroger and Albertsons are making strategic executive hires to strengthen their technology capabilities and compete with Amazon and Walmart in the evolving grocery industry. Albertsons has named former eBay CEO and Hewlett-Packard leader Meg Whitman as executive chair of its board, where she will advise CEO Susan Morris on streamlining operations around AI technologies and improving customer experience across stores and digital channels. Kroger has hired former Walmart technology executive Mark Ibbotson as executive vice president and chief store operations officer, effective September 14. Ibbotson previously led innovation at Walmart, focusing on store operations, digital transformation, and e-commerce expansion. The moves reflect a broader industry shift, as noted by Food Industry Association Vice President Doug Baker, who stated that real-time data, automation, and AI are becoming the new baseline for success in grocery retail. The article also notes that technology has fundamentally changed grocery shopping, with delivery services from DoorDash, Instacart, and major retailers now competing with traditional supermarkets.
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Daniel Kline Wed, September 9, 2026 at 5:03 PM PDT 5 min read
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Regional supermarket chains once dominated grocery sales because they were close to where customers lived.
When I first got my own apartment on Long Island in the late 1990s, I shopped at the ShopRite that was on my way home from work. If I was home and needed groceries, I went to the smaller, locally-owned chain closest to my house.
The internet was not an option—it mostly didn't exist yet—and delivery was limited to pizza. You couldn't get groceries delivered. DoorDash, Uber Eats, Instacart, and the various services that bring groceries to your house in as little as an hour were not even ideas on a notepad.
Now, when I need groceries, I can drive to the Publix across the street, hit the Aldi a little farther away, or drive a few miles to Whole Foods. If I don't feel like leaving the house, I can order from any of the services mentioned above, or from Walmart, Amazon, or Target directly.
Technology has changed the grocery business, Food Industry Association (FMI) Vice President Doug Baker wrote.
"At FMI, I've had a front-row seat to how technology is reshaping our industry. Not with big fanfare, but with practical tools that are helping retailers and suppliers work smarter, faster, and more collaboratively. We're no longer talking about tech as a back-office tool. It's now central to growth, resilience, and shopper loyalty."
It's a brave new world, and now Kroger and Albertsons are making moves that put technology at the center of grocery.
Kroger and Albertsons Make Key Tech Hires
FMI, according to Baker, has a clear focus in helping the industry make changes.
"Our focus is on accelerating transformation across the supply chain, because real-time data, automation, and AI aren't optional; they're the new baseline for success. Here's where I'm seeing technology make the biggest difference."
Now, both Kroger and Albertsons have made C-suite hires designed to give them an in-house technology leader. Albertsons arguably scored the bigger hire.
- Albertsons Companies, Inc. has named Meg Whitman to the newly created role of executive chair of the company's Board of Directors, according to a press release.
- Whitman has been building and reimagining companies for more than 40 years. She served as president and CEO of eBay, Inc. from 1998 to 2008, as the company grew from $30 million to more than $8 billion in annual revenue and defined personal e-commerce.
- From 2011 to 2018, Whitman led Hewlett-Packard and transformed the company's performance in computing and information technology services.
- In addition to leading the Albertsons Cos. board, Whitman will serve as an operations and strategic advisor to CEO Susan Morris and her senior team.
- Whitman's experience will be particularly relevant as Morris continues to streamline the operating structure around AI technologies and a more consistent customer experience across stores and digital channels.
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Kroger, however, also landed a big name, albeit one that has operated a little more behind the scenes.
- The Kroger Co. has hired former Walmart technology leader Mark Ibbotson, who will join the company as executive vice president and chief store operations officer, effective September 14.
- Ibbotson began his retail career in the United Kingdom, including roles at Sainsbury's before joining Asda in 2004 and eventually becoming its COO. In that role, Ibbotson oversaw the performance of hundreds of stores, drove meaningful improvements in efficiency and cost, expanded the company's e-commerce capabilities, and introduced pickup and drive-through, according to a press release.
- In 2015, Ibbotson joined Walmart U.S. as senior vice president of innovation, with a mandate to simplify store operations and introduce new technologies to improve the customer experience and associate productivity.
- At Walmart, his portfolio encompassed store operations, real estate, asset protection, and key elements of Walmart's digital transformation, including the architecture.
Source
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