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EntertainmentSensor Tower: Netflix US mobile app users surge nearly 50% during GTA VI extended look premiere
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Market intelligence firm Sensor Tower reported a significant spike in Netflix engagement during the premiere of 'Grand Theft Auto VI: An Extended Look' on August 27, 2026. Netflix U.S. mobile app users increased nearly 50% during the 3:00-4:00 p.m. ET reveal compared to the average of the previous 12 Thursdays. Web users saw an even larger surge of over 125%. Compared to the prior hour, app users rose 35%, and were up 50% from the same time the previous day and 41% from the prior week. The extended look, captured entirely from PlayStation 5 in-game footage, showcases the highly anticipated next entry in the Grand Theft Auto series. GTA VI is scheduled for release on November 19 for PlayStation 5 and Xbox Series X|S, with a GTA V remaster planned for March 2027.
Source report
Market intelligence firm Sensor Tower released data on Thursday showing a significant spike in Netflix app usage following the release of Grand Theft Auto VI: An Extended Look.
Key Engagement Metrics
According to Abe Yousef, Senior Insights Analyst at Sensor Tower:
- Mobile app users: Netflix U.S. mobile app usage during the reveal (3:00–4:00 p.m. ET on August 27) rose nearly 50% compared to the average for the same time period over the previous 12 Thursdays.
- Web users: Engagement among Netflix’s web users surged more than 125% during the reveal, compared to the average over the same 12-week baseline.
Hourly and Comparative Data
Sensor Tower also reported substantial engagement increases from the hour prior to the reveal:
- 35% increase in Netflix U.S. app users during the 3:00 p.m. reveal hour compared to the previous hour
- ~50% increase compared to the same time on the previous day
- 41% increase versus the same period in the prior week (August 20, 3:00–4:00 p.m. ET)
About the Content
Captured entirely from in-game footage on PlayStation 5, Grand Theft Auto VI: An Extended Look showcases "the highly anticipated next entry in the groundbreaking Grand Theft Auto series."
Context and Anticipation
The excitement surrounding the GTA VI release is fueled by the long gap since GTA V:
- GTA IV was released in 2008
- GTA V was released in 2013 (both for PS3, Xbox 360, and PC)
- During the last console generation, Rockstar focused on expansion packs for GTA VI while continuing development on an updated version of the game
Release Dates
- *Grand Theft Auto VI arrives November 19* on PlayStation 5 and Xbox Series X|S
- Rockstar's next major release is a **GTA V remaster for Xbox Series and PS5 consoles, set for March 2027**
Source
Forbes - BusinessWestern
Part of this Story
GTA VI Extended Look on Netflix Drives Massive Viewership Spike