Israeli brand Moroccanoil ends Eurovision sponsorship amid rule changes

Published Aug 14, 08:48 AM UTC

Moroccanoil, an Israeli haircare brand, has ended its six-year sponsorship of the Eurovision Song Contest, effective next year. The announcement comes alongside several major updates for the 2027 contest, which will be held in Burgas, Bulgaria, following Dara's victory. New rules have been introduced barring countries involved in armed conflict or sensitive geopolitical situations from hosting the event if they win, with an alternative host broadcaster to be identified. Canada will compete for the first time in 2027 after its national broadcaster joined the EBU. The article also notes that five countries withdrew from the previous contest in protest over Israel's participation, and a sixth has indicated it will follow suit if Israel is invited back in 2027.