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FinanceAdidas raises 2026 sales outlook as World Cup, retro styles boost demand
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Adidas has raised its full-year sales forecast for 2026 after reporting better-than-expected second-quarter results. The company's quarterly revenues grew by a currency-adjusted 14% to 6.74 billion euros ($7.72 billion), surpassing the 6.63 billion euros projected by analysts. The strong performance was driven by increased demand linked to the upcoming World Cup and the popularity of retro-style products. The announcement was made on July 30, 2026, and reported by The Business Times Singapore.
Source report
Adidas has raised its full-year sales forecast after reporting second-quarter revenue that exceeded analyst expectations.
Key Financial Results
- Quarterly revenue: €6.74 billion (US$7.72 billion), a currency-adjusted increase of 14%
- Analyst consensus: €6.63 billion (company-compiled estimate)
The stronger-than-expected performance was driven by demand linked to the World Cup and continued popularity of retro-style products.
Source
The Business TimesRegional
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Adidas raises 2026 sales outlook as World Cup, retro styles boost demand