Adidas raises 2026 sales outlook as World Cup, retro styles boost demand

Adidas has raised its full-year sales forecast for 2026 after reporting better-than-expected second-quarter results. The company's quarterly revenues grew by a currency-adjusted 14% to 6.74 billion euros ($7.72 billion), surpassing the 6.63 billion euros projected by analysts. The strong performance was driven by increased demand linked to the upcoming World Cup and the popularity of retro-style products. The announcement was made on July 30, 2026, and reported by The Business Times Singapore.

First published Aug 4, 01:55 PM UTCUpdated Jul 30, 07:13 AM UTC1 reports · 1 sources

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Adidas raises 2026 sales outlook as World Cup, retro styles boost demand

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Adidas raises 2026 sales outlook as World Cup, retro styles boost demandThe Business TimesRegionalJul 30, 07:13 AM UTC

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