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SportsReal Madrid's AI-generated Dumfries announcement video sparks fan backlash
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Real Madrid officially announced the signing of Dumfries via an AI-generated video posted on social media platform X. The video depicts spectators moving their heads in unison, with text explaining Dumfries' playing style, and ends with Dumfries in a Real Madrid jersey. However, the video quickly sparked widespread criticism from fans, who called it 'half-hearted' and 'garbage,' questioning why the world's richest football club would use AI instead of hiring an editor or filming a proper unveiling. Many sarcastically highlighted the contrast between the club's immense financial resources and the low-quality production. The backlash reflects growing skepticism about the use of AI in official club communications.
Source report
Hupu, July 30 — Real Madrid officially announced the signing of Denzel Dumfries on social media platform X, posting a video with the caption: "Dumfries has arrived. #ADNRealMadrid".
The video opens with close-up shots of spectators in the stands, their gazes fixed on the action unfolding on the pitch. The camera then pulls back to show the audience moving their heads rapidly left and right in unison, as if watching a tennis match. Text appears on screen: "This isn't tennis, this is Dumfries, constantly surging forward and tracking back on the wing."
At the end of the video, Dumfries appears wearing Real Madrid's white home kit. He stands smiling at the center of the pitch, gently placing his hand over the club crest on his left chest. A banner reading "Welcome, Dumfries" appears at the top of the screen.
However, shortly after the AI-generated announcement video was released, it drew widespread criticism from fans.
- One netizen commented: "Oh my god, this is so half-hearted. Can't they even afford an editor? AI really makes me sick."
- Another user said: "They actually used AI to make the video. I hope no one immediately copies this idea."
- Others questioned: "Why are we using AI videos? What's happening?"
- A sarcastic remark read: "AI video? Hahaha, the season hasn't even started yet, and I'm already entertained."
Some fans highlighted the stark contrast between Real Madrid's financial power and the video's quality:
"The richest club in the world uses AI to produce player unveiling videos. They have a stadium worth more than some countries, yet they didn't use it for filming."
Further criticism included:
- "They used the worst AI for the official announcement."
- "What kind of AI-generated garbage is this?"
- "How can they release something of this quality?"
- "A club this rich can't even be bothered to film a proper official announcement video?"
Source: X
Source
虎扑 - 足球Neutral / independent
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Real Madrid's AI-Generated Dumfries Announcement Video Draws Fan Backlash