Story · Real Madrid
Real Madrid's AI-Generated Dumfries Announcement Video Draws Fan Backlash
Real Madrid officially announced the signing of Dumfries via an AI-generated video posted on social media platform X. The video depicts spectators moving their heads in unison, with text explaining Dumfries' playing style, and ends with Dumfries in a Real Madrid jersey. However, the video quickly sparked widespread criticism from fans, who called it 'half-hearted' and 'garbage,' questioning why the world's richest football club would use AI instead of hiring an editor or filming a proper unveiling. Many sarcastically highlighted the contrast between the club's immense financial resources and the low-quality production. The backlash reflects growing skepticism about the use of AI in official club communications.
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