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EntertainmentGlobal K-pop superstars BTS announced via their individual Instagram stories that they will not submit their music for consideration at the 2027 Grammy Awards. This decision comes one month after the Recording Academy introduced a new Best Asian Pop Performance category. BTS's latest album, ARIRANG, released in March 2026, was a massive commercial success, debuting at No. 1 on multiple global charts and breaking sales records, leading many experts to consider it a frontrunner for major awards including Album of the Year. The group's statement expressed a hope that music be heard and loved without distinction by region or language. BTS has been nominated for five Grammys across three years but has never won, despite performing at the ceremony three times. The article suggests the decision reflects growing disillusionment with the American awards show after repeated snubs.
Forbes - BusinessWestern
BTS Won’t Submit For 2027 Grammys Consideration — And Why It Matters