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SportsComo and Adidas launch new home kit for 26-27 season; players hand out jerseys on the streets
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Serie A club Como, in collaboration with Adidas, has released their new home kit for the 26-27 season. The jersey features a retro Como crest, classic blue color, and Adidas' signature stand-up collar and vertical stripes. According to Como chairman Mirwan Suwarso, the partnership with Adidas is purely a 'collaboration,' where the club forgoes jersey profit margins in exchange for the right to independently design the kit. In a novel promotional campaign, Como players Ramon and Rodriguez took to the streets wearing the new jerseys and distributed them directly to fans, showcasing the upcoming season's kit in an engaging, grassroots manner.
Source report
July 29, Hupu News — Serie A club Como has released their new home kit for the 2026–27 season, produced in partnership with Adidas.
The jersey features a retro Como crest, the club's classic blue color, and Adidas' signature stand-up collar with vertical stripes.
According to Como chairman Mirwan Suwasso, the partnership with Adidas is structured as a pure "collaboration." The club has forgone jersey profit margins in exchange for the right to independently design the kit.
As part of the promotional campaign, Como players Ramón and Rodríguez took to the streets wearing the new jerseys, distributing them to fans in a novel approach to showcasing the upcoming season's kit.
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虎扑 - 足球Neutral / independent
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Como Innovatively Promotes New Season Home Jersey with Street Giveaway