Story · Adidas
Como Innovatively Promotes New Season Home Jersey with Street Giveaway
Serie A club Como, in collaboration with Adidas, has released their new home kit for the 26-27 season. The jersey features a retro Como crest, classic blue color, and Adidas' signature stand-up collar and vertical stripes. According to Como chairman Mirwan Suwarso, the partnership with Adidas is purely a 'collaboration,' where the club forgoes jersey profit margins in exchange for the right to independently design the kit. In a novel promotional campaign, Como players Ramon and Rodriguez took to the streets wearing the new jerseys and distributed them directly to fans, showcasing the upcoming season's kit in an engaging, grassroots manner.
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