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TechSilverpush Helps Epitaph Group Win Gold and Silver at Cannes Lions 2026
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Silverpush, a contextual intelligence company, announced that its agency partner Epitaph Group and McCann Canada won two Gold and one Silver Media Lions at the Cannes Lions International Festival of Creativity 2026. The awards were for a campaign with Kids Help Phone, a Canadian charity. The campaign used Silverpush's AI-driven contextual intelligence to reverse the algorithm on YouTube, targeting content traditionally deemed brand-unsafe to reach vulnerable young people in moments of need. The wins included Gold for Use of Data and Analytics, Gold for Data Integration, and Silver for Audience Insights. Media Lions president Sindhuja Rai noted that if not for Cannes rules barring charities from Grand Prix consideration, the campaign might have won the top prize. The campaign was built around mental health discourse and emotional distress signals, combining AI with human review.
Source report
NEW DELHI, July 29, 2026 — Silverpush, the contextual intelligence company, is celebrating a landmark set of wins at the Cannes Lions International Festival of Creativity 2026 for its agency partner Epitaph Group Inc. and their partner McCann, on work for Kids Help Phone, one of Canada’s most iconic charities.
The awards, all in the Media Lions category, include:
- Gold – Use of Data and Analytics
- Gold – Data Integration
- Silver – Audience Insights
Silverpush played a key role in this unique campaign, which began as a request from Epitaph Agency to redefine how context can be used and applied to specific causes for good. By applying Silverpush’s Contextual Intelligence to identify and reach young people consuming content traditionally deemed unsuitable or brand-unsafe, Epitaph was able to connect audiences with help when they might need it most—rather than selling them something.
“We came to Silverpush with the initial idea to reverse the algorithm on YouTube, so we could target content that was deemed brand unsafe,” said Scott Stewart, Executive Vice President at Epitaph Group. “This campaign is proof that smart-tech can be used for good and we value Silverpush’s partnership in our journey to winning at Cannes Lions.”
Supporting Epitaph and McCann’s vision, Silverpush helped build a completely custom contextual universe around mental health discourse, emotional distress, and other sensitive signals. By combining its AI with human review, the team reached content and audiences normally considered inappropriate for brand campaigns—in this case, helping vulnerable young people in their moments of need.
The scale of the achievement was underlined at the festival itself. As Media Lions president Sindhuja Rai, chief client officer at WPP Media APMEA, observed: “If Cannes didn’t have the criteria that a charity cannot go for a Grand Prix, we might have had a different Grand Prix.”
About Silverpush
Silverpush is a contextual intelligence company that helps brands reach the right audiences in the right moments without relying on personal identifiers. Powered by its AI-driven Contextual Intelligence Engine, it analyses signals at the content level to deliver contextually relevant, brand-suitable advertising across YouTube, CTV, TikTok, and the open web. Silverpush operates as SilverEdge Technologies Pvt Ltd.
Media Contact: Aastha Sharma Head of Marketing – APAC aastha.sharma@silverpush.co
This is a company press release that is not part of editorial content. No journalist of The Hindu was involved in the publication of this release.
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Silverpush Helps Epitaph Group Win Gold and Silver at Cannes Lions 2026 with AI-Driven Campaign for Kids Help Phone