MSI and Colorful hike Nvidia RTX 50-series GPU prices in China by up to 59%

The ongoing component crisis continues to drive up hardware prices globally, with graphics cards among the hardest hit. MSI and PNY have announced new pricing for their entire RTX 50-series lineup in China, with increases reaching as high as 59% above MSRP. According to Wccftech, while Nvidia GPUs have been most affected, Intel and AMD offerings are facing similar pressures.

MSI Price Hikes: 10–20% Over Previous Prices

MSI's updated price list includes both old prices (from one week ago) and new prices, revealing official increases of 10–20%. Notably, even the "old" prices were already above MSRP.

The largest single increase applies to the RTX 5080 Shadow 3X OC/Ventus, which rose from ¥10,000 ($1,477) to ¥12,000 ($1,773)—a 20% hike. Other RTX 5080 variants saw roughly 18% increases, while the RTX 5070 Ti Shadow 3X OC now costs 19.5% more.

MSI RTX 50-Series Price Comparison Table

| Product Name | Original Price | Updated Price | Official MSRP | vs. Original | vs. Base MSRP | |---|---|---|---|---|---| | GeForce RTX 5090 D v2 24G VENTUS 3X OC | ¥22,999 | ¥25,999 | ¥16,499 | +13.04% | +57.58% | | GeForce RTX 5080 16G GAMING TRIO OC WHITE | ¥10,999 | ¥12,999 | ¥8,299 | +18.18% | +56.63% | | GeForce RTX 5080 16G GAMING TRIO OC | ¥10,999 | ¥12,999 | ¥8,299 | +18.18% | +56.63% | | GeForce RTX 5080 16G SHADOW 3X OC/VENTUS | ¥9,999 | ¥11,999 | ¥8,299 | +20.00% | +44.58% | | GeForce RTX 5070 Ti 16G GAMING TRIO OC | ¥8,199 | ¥9,699 | ¥5,499 | +18.29% | +76.38% | | GeForce RTX 5070 Ti 16G SHADOW 3X OC | ¥7,699 | ¥9,199 | ¥5,499 | +19.48% | +67.28% | | GeForce RTX 5070 12G GAMING TRIO OC | ¥5,899 | ¥6,399 | ¥4,499 | +8.48% | +42.23% | | GeForce RTX 5070 12G VENTUS 3X OC | ¥5,499 | ¥5,999 | ¥4,499 | +9.09% | +33.34% | | GeForce RTX 5070 12G SHADOW 3X OC | ¥5,499 | ¥5,999 | ¥4,499 | +9.09% | +33.34% | | GeForce RTX 5070 12G SHADOW 2X OC | ¥5,299 | ¥5,799 | ¥4,499 | +9.44% | +28.90% | | GeForce RTX 5060 Ti 16G GAMING TRIO OC | ¥4,599 | ¥4,999 | ¥3,199 | +8.70% | +56.27% | | GeForce RTX 5060 Ti 16G SHADOW 2X OC PLUS | ¥4,299 | ¥4,699 | ¥3,199 | +9.30% | +46.89% | | GeForce RTX 5060 Ti 8G SHADOW 2X OC PLUS | ¥3,099 | ¥3,399 | ¥2,799 | +9.68% | +21.44% | | GeForce RTX 5060 Ti 8G GAMING TRIO OC WHITE | ¥3,399 | ¥3,699 | ¥2,799 | +8.83% | +32.15% | | GeForce RTX 5060 Ti 8G GAMING TRIO OC | ¥3,399 | ¥3,699 | ¥2,799 | +8.83% | +32.15% | | GeForce RTX 5060 Ti 8G INSPIRE 2X OC | ¥3,199 | ¥3,499 | ¥2,799 | +9.38% | +25.01% | | GeForce RTX 5060 Ti 8G VENTUS 3X OC | ¥3,299 | ¥3,599 | ¥2,799 | +9.09% | +28.58% | | GeForce RTX 5060 8G GAMING TRIO OC WHITE | ¥2,799 | ¥3,199 | ¥2,199 | +14.29% | +45.48% | | GeForce RTX 5060 8G GAMING TRIO OC | ¥2,799 | ¥3,199 | ¥2,199 | +14.29% | +45.48% | | GeForce RTX 5060 8G GAMING OC V1 | ¥2,699 | ¥3,099 | ¥2,199 | +14.82% | +40.93% | | GeForce RTX 5060 8G SHADOW 2X OC | ¥2,599 | ¥2,999 | ¥2,199 | +15.39% | +36.38% | | GeForce RTX 5050 8G GAMING OC | ¥2,599 | ¥2,999 | ¥1,899 | +15.39% | +57.93% | | GeForce RTX 3050 VENTUS 2X E 6G OC | ¥1,649 | ¥1,899 | ¥1,399 | +15.16% | +35.74% |

Key Observations from MSI's List

• The RTX 5090 D V2—a cut-down version of the RTX 5090 with 24GB VRAM (vs. 32GB)—saw a relatively modest 13% increase, lower than all RTX 5060 and RTX 5050 variants (14–15%).
• The RTX 5060 Ti (8GB and 16GB) and RTX 5070 received hikes under 10% compared to their previous prices.
• When measured against official MSRP, the picture is far starker:
• RTX 5070 Ti Gaming Trio OC: 76% above MSRP
• RTX 5070 Ti Shadow 3X OC: 67% above MSRP
• RTX 5090 D V2: 57.5% above MSRP
• RTX 5080 and 5060 Ti: up to 56% above MSRP
• RTX 5060: up to 45% above MSRP
• RTX 5070: up to 42% above MSRP

Colorful Price List: Up to 59% Above MSRP

Colorful's updated pricing does not include previous prices for comparison, so only MSRP-based increases are available.

Colorful RTX 50-Series Price Comparison Table

| GPU Model | New Price | MSRP | Price Increase | % vs MSRP | |---|---|---|---|---| | RTX 5080 Vulcan W OC 16G | ¥13,199 | ¥8,299 | +¥4,900 | +59.0% | | RTX 5080 Vulcan OC 16GB | ¥12,299 | ¥8,299 | +¥4,000 | +48.2% | | RTX 5080 Advanced OC 16G | ¥11,799 | ¥8,299 | +¥3,500 | +42.2% | | RTX 5080 Ultra W OC 16G | ¥10,499 | ¥8,299 | +¥2,200 | +26.5% | | RTX 5070 Ti Vulcan W OC 16G | ¥9,999 | ¥6,299 | +¥3,700 | +58.7% | | RTX 5070 Ti Advanced OC 16G | ¥9,299 | ¥6,299 | +¥3,000 | +47.6% | | RTX 5070 Ti Ultra W OC SFF 16G | ¥8,899 | ¥6,299 | +¥2,600 | +41.3% | | RTX 5070 Ti Ultra OC SFF 16G | ¥8,799 | ¥6,299 | +¥2,500 | +39.7% | | RTX 5070 Ti Deluxe SFF 16G | ¥8,699 | ¥6,299 | +¥2,400 | +38.1% | | RTX 5070 Vulcan X OC 12G | ¥7,199 | ¥4,599 | +¥2,600 | +56.6% | | RTX 5070 Ultra OC 12G | ¥6,799 | ¥4,599 | +¥2,200 | +47.9% | | RTX 5070 Deluxe 12G | ¥6,399 | ¥4,599 | +¥1,800 | +39.2% | | RTX 5060 Ti Ultra W OC 16G | ¥5,299 | ¥3,599 | +¥1,700 | +47.3% | | RTX 5060 Ti Ultra Z OC 16G | ¥5,249 | ¥3,599 | +¥1,650 | +46.0% | | RTX 5060 Ti Ultra OC 16G | ¥5,249 | ¥3,599 | +¥1,650 | +46.0% | | RTX 5060 Ti Deluxe 16G | ¥5,199 | — | — | — |

Key Observations from Colorful's List

• The top-end RTX 5080 Vulcan W OC is priced 59% above MSRP.
• The RTX 5070 Ti Vulcan W OC is 58.5% above MSRP.
• RTX 5070 and RTX 5060 Ti 16GB models largely stayed under the 50% threshold.
• Price hikes for the RTX 5060 Ti 8GB and RTX 5060 variants were under 30% compared to MSRP.