MSI and Colorful hike Nvidia RTX 50-series GPU prices in China by up to 59%

The ongoing component crisis continues to drive up hardware prices globally, with graphics cards among the hardest hit. MSI and PNY have announced significant price increases for their entire RTX 50-series lineup in China, with some models now costing up to 59% more than their original MSRP.

According to Wccftech, while Nvidia GPUs have been most affected, offerings from Intel and AMD are facing similar price pressures.

MSI Price Adjustments: 10–20% Hike Over Previous Prices

MSI's updated price list includes both old prices (from just a week ago) and new prices, revealing official increases of 10–20%. Notably, even the "old" prices were already above MSRP.

The RTX 5080 Shadow 3X OC/Ventus saw the largest single-model increase, rising from ¥10,000 ($1,477) to ¥12,000 ($1,773)—a 20% hike. Other RTX 5080 variants received roughly 18% increases, while the RTX 5070 Ti Shadow 3X OC now costs 19.5% more.

MSI RTX 50-Series Price Comparison (China)

| Product Name | Original Price | Updated Price | Official MSRP | vs. Original | vs. Base MSRP | |---|---|---|---|---|---| | GeForce RTX 5090 D v2 24G VENTUS 3X OC | ¥22,999 | ¥25,999 | ¥16,499 | +13.04% | +57.58% | | GeForce RTX 5080 16G GAMING TRIO OC WHITE | ¥10,999 | ¥12,999 | ¥8,299 | +18.18% | +56.63% | | GeForce RTX 5080 16G GAMING TRIO OC | ¥10,999 | ¥12,999 | ¥8,299 | +18.18% | +56.63% | | GeForce RTX 5080 16G SHADOW 3X OC/VENTUS | ¥9,999 | ¥11,999 | ¥8,299 | +20.00% | +44.58% | | GeForce RTX 5070 Ti 16G GAMING TRIO OC | ¥8,199 | ¥9,699 | ¥5,499 | +18.29% | +76.38% | | GeForce RTX 5070 Ti 16G SHADOW 3X OC | ¥7,699 | ¥9,199 | ¥5,499 | +19.48% | +67.28% | | GeForce RTX 5070 12G GAMING TRIO OC | ¥5,899 | ¥6,399 | ¥4,499 | +8.48% | +42.23% | | GeForce RTX 5070 12G VENTUS 3X OC | ¥5,499 | ¥5,999 | ¥4,499 | +9.09% | +33.34% | | GeForce RTX 5070 12G SHADOW 3X OC | ¥5,499 | ¥5,999 | ¥4,499 | +9.09% | +33.34% | | GeForce RTX 5070 12G SHADOW 2X OC | ¥5,299 | ¥5,799 | ¥4,499 | +9.44% | +28.90% | | GeForce RTX 5060 Ti 16G GAMING TRIO OC | ¥4,599 | ¥4,999 | ¥3,199 | +8.70% | +56.27% | | GeForce RTX 5060 Ti 16G SHADOW 2X OC PLUS | ¥4,299 | ¥4,699 | ¥3,199 | +9.30% | +46.89% | | GeForce RTX 5060 Ti 8G SHADOW 2X OC PLUS | ¥3,099 | ¥3,399 | ¥2,799 | +9.68% | +21.44% | | GeForce RTX 5060 Ti 8G GAMING TRIO OC WHITE | ¥3,399 | ¥3,699 | ¥2,799 | +8.83% | +32.15% | | GeForce RTX 5060 Ti 8G GAMING TRIO OC | ¥3,399 | ¥3,699 | ¥2,799 | +8.83% | +32.15% | | GeForce RTX 5060 Ti 8G INSPIRE 2X OC | ¥3,199 | ¥3,499 | ¥2,799 | +9.38% | +25.01% | | GeForce RTX 5060 Ti 8G VENTUS 3X OC | ¥3,299 | ¥3,599 | ¥2,799 | +9.09% | +28.58% | | GeForce RTX 5060 8G GAMING TRIO OC WHITE | ¥2,799 | ¥3,199 | ¥2,199 | +14.29% | +45.48% | | GeForce RTX 5060 8G GAMING TRIO OC | ¥2,799 | ¥3,199 | ¥2,199 | +14.29% | +45.48% | | GeForce RTX 5060 8G GAMING OC V1 | ¥2,699 | ¥3,099 | ¥2,199 | +14.82% | +40.93% | | GeForce RTX 5060 8G SHADOW 2X OC | ¥2,599 | ¥2,999 | ¥2,199 | +15.39% | +36.38% | | GeForce RTX 5050 8G GAMING OC | ¥2,599 | ¥2,999 | ¥1,899 | +15.39% | +57.93% | | GeForce RTX 3050 VENTUS 2X E 6G OC | ¥1,649 | ¥1,899 | ¥1,399 | +15.16% | +35.74% |

Key Observations from MSI's List

• The RTX 5090 D V2—the highest-end Blackwell GPU available in China, a cut-down version of the RTX 5090 with 24GB VRAM instead of 32GB—received a 13% price increase. This is lower than the 14–15% hikes seen on RTX 5060 and RTX 5050 variants.
• The RTX 5060 Ti (both 8GB and 16GB) and RTX 5070 saw price increases under 10% compared to their previous prices.

Comparing to MSRP: A Grimmer Picture

When measured against official MSRPs, the increases are far more dramatic:

• RTX 5070 Ti Gaming Trio OC: 76% above MSRP
• RTX 5070 Ti Shadow 3X OC: 67% above MSRP
• RTX 5090 D V2: 57.5% above MSRP
• RTX 5080 and RTX 5060 Ti: up to 56% above MSRP
• RTX 5060: up to 45% above MSRP
• RTX 5070: up to 42% above MSRP

Colorful Price List: Up to 59% Above MSRP

Colorful's updated pricing does not include previous prices for comparison, so only the deviation from MSRP can be assessed.

| GPU Model | New Price | MSRP | Difference | % vs MSRP | |---|---|---|---|---| | RTX 5080 Vulcan W OC 16G | ¥13,199 | ¥8,299 | +¥4,900 | +59.0% | | RTX 5080 Vulcan OC 16GB | ¥12,299 | ¥8,299 | +¥4,000 | +48.2% | | RTX 5080 Advanced OC 16G | ¥11,799 | ¥8,299 | +¥3,500 | +42.2% | | RTX 5080 Ultra W OC 16G | ¥10,499 | ¥8,299 | +¥2,200 | +26.5% | | RTX 5070 Ti Vulcan W OC 16G | ¥9,999 | ¥6,299 | +¥3,700 | +58.7% | | RTX 5070 Ti Advanced OC 16G | ¥9,299 | ¥6,299 | +¥3,000 | +47.6% | | RTX 5070 Ti Ultra W OC SFF 16G | ¥8,899 | ¥6,299 | +¥2,600 | +41.3% | | RTX 5070 Ti Ultra OC SFF 16G | ¥8,799 | ¥6,299 | +¥2,500 | +39.7% | | RTX 5070 Ti Deluxe SFF 16G | ¥8,699 | ¥6,299 | +¥2,400 | +38.1% | | RTX 5070 Vulcan X OC 12G | ¥7,199 | ¥4,599 | +¥2,600 | +56.6% | | RTX 5070 Ultra OC 12G | ¥6,799 | ¥4,599 | +¥2,200 | +47.9% | | RTX 5070 Deluxe 12G | ¥6,399 | ¥4,599 | +¥1,800 | +39.2% | | RTX 5060 Ti Ultra W OC 16G | ¥5,299 | ¥3,599 | +¥1,700 | +47.3% | | RTX 5060 Ti Ultra Z OC 16G | ¥5,249 | ¥3,599 | +¥1,650 | +46.0% | | RTX 5060 Ti Ultra OC 16G | ¥5,249 | ¥3,599 | +¥1,650 | +46.0% | | RTX 5060 Ti Deluxe 16G | ¥5,199 | — | — | — |

Key Observations from Colorful's List

• The top-end RTX 5080 Vulcan W OC is now priced 59% above MSRP.
• The RTX 5070 Ti Vulcan W OC is 58.5% above MSRP.
• RTX 5070 and RTX 5060 Ti 16GB models were largely under the 50% threshold.
• Price hikes for the RTX 5060 Ti 8GB and RTX 5060 variants were under 30% compared to MSRP.