Christopher Nolan's 'The Odyssey' drives premium demand for Imax 70 mm screenings, tickets 81% pricier

Published Jul 25, 04:26 PM UTC

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Christopher Nolan's 'The Odyssey' has sparked extraordinary demand for Imax 70 mm screenings, with fans traveling long distances and paying premium prices. Only 25 U.S. theaters and 41 worldwide offer the format, which costs 81% more than average tickets. Imax CEO Rich Gelfond reported that 70 mm screens averaged $153,000 in box office during opening weekend, and screenings will run for months. The film is the first feature shot entirely with Imax 70 mm cameras. Examples include a family driving 900 miles from Missouri to Michigan, and an Indiana theater adding extra weeks due to 'historic' demand, with visitors from over 20 states and Switzerland.

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US Top News and AnalysisWestern

Original headline: Imax 70 mm screenings become the biggest star for Christopher Nolan’s ‘The Odyssey’

Original language: EN-US

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Christopher Nolan's 'The Odyssey' Drives Historic Demand for IMAX 70mm Screenings

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