Imax 70 mm screenings of Nolan's 'The Odyssey' average $153,000 per screen opening weekend

Published Jul 25, 12:46 PM UTC

Moviegoers are traveling hundreds of miles and paying premium prices to see Christopher Nolan's 'The Odyssey' in the rare Imax 70 mm format. Only 25 theaters in the U.S. and 41 worldwide offer the format, driving extraordinary demand. Imax CEO Rich Gelfond reported that opening weekend Imax 70 mm screens averaged $153,000 in box office revenue, with tickets costing $27.77—81% more than average. The film is the first feature shot entirely with Imax 70 mm cameras. One theater in Indiana added extra screenings due to 'historic' demand, with over half of opening weekend attendees traveling at least 50 miles. Fans have flown across countries to experience the format, which Nolan considers the definitive way to view his epic adaptation.