ITW Universe secures multiple brand partnerships for India tour of Zimbabwe T20I series

Bengaluru, Karnataka, India – Business Wire India Published: July 24, 2026 12:54 pm IST

Indian cricket’s summer calendar remains a highly sought-after springboard for brands, leading into the festive season. This year, ITW Universe — one of the world’s leading sports, entertainment, and future media consulting firms — has reinforced that trend by securing multiple brand partnerships for the India Tour of Zimbabwe T20I Series, which began on 23 July 2026. Over the last 15 years, ITW has introduced more than 5,000 brands to cricket.

For the three-match T20I series, brands from diverse sectors — including financial services, education, healthcare, and entertainment — have come on board as on-air broadcast sponsors. Among them, InsuranceDekho, one of India’s fastest-growing insurtech firms, is the On-air Co-Presenting Sponsor of the series.

Ankit Agrawal, Founder & CEO of InsuranceDekho, said:

“Everything we do comes down to backing people so they move forward without fear. Our mission is to take insurance deeper into Bharat and we get there by backing our advisors, who in turn help crores of families in the country’s smallest towns protect what matters most. Standing behind Team India is that same belief on its biggest stage: when someone has your back, you chase your ambition without fear. That is what ‘Bharat, Khul Kar Khelo’ means.”

Other brands include Wildstone, Tata Motors, Dr. Ortho, Domino’s, Mankind Pharma, Orn.com, Paisabazaar, Lexpure, AU Finance, Nippon India Mutual Fund, Basic Home Loans, C.V. Raman University, Delta Exchange, Featherlite, KEI Wires & Cables, Bharat Matrimony, Puro Wellness, Fogg Black, and Spider-Man: Brand New Day. These on-air broadcast official sponsors will feature in the series through seamless integration within the live broadcast, including key on-air graphics, ensuring consistent visibility and repeated exposure throughout the telecast.

InsuranceDekho will also be the title sponsor of the upcoming Test series during India’s tour of Sri Lanka, with the two countries competing for the InsuranceDekho Cup. This association was also facilitated by ITW Universe, which serves as the exclusive commercial and on-ground rights partner of Sri Lanka Cricket.

“We are pleased to facilitate these associations to begin InsuranceDekho’s exciting journey into cricket; it is the perfect fit as a platform for a brand like InsuranceDekho with a transformative mission. We look forward to seeing these partnerships come to life through premium broadcast and on-ground experiences,” said Bhairav Shanth, Co-Founder of ITW Universe.

“Cricket remains an unparalleled platform for brands to build visibility, connect with millions of fans, and create meaningful engagement at scale, no matter what segment they may be targeting or the industry they are from. At ITW, we strive to bring in innovative approaches to help them achieve their objectives,” he added.

The three-match T20I bilateral series is being played at the Harare Sports Club in Harare from 23 to 26 July 2026. Cricket fans can catch all the action live on Unite8. The India vs Sri Lanka Test series begins on 15 August 2026 and will be broadcast on the Sony Sports Network.

About ITW Universe

ITW Universe is India’s only ‘Full Stack’ agency, offering a comprehensive range of services across Sports, Media, and Entertainment. Its vision is to enable clients to leverage opportunities in these high-impact platforms through a Single Window. Often described as the Swiss Knife of Sports, Entertainment, and Media, ITW brings together strategy, media, talent, technology, and execution under one roof.

The unique blend of industry experience, combined with the ability to provide every service offering in the book, makes ITW a One-Stop Solution offering a 360-Degree Suite of Services.

ITW works with leading boards and sports governing bodies, including:

• Board of Control for Cricket in India (BCCI)
• International Cricket Council (ICC)
• Cricket Australia (CA)
• Cricket South Africa (CSA)
• Cricket Ireland (CI)

The firm also partners with premier leagues and franchises such as:

• Indian Premier League (IPL)
• ILT20
• Indian Super League (ISL)
• Pro Kabaddi League (PKL)

Additionally, ITW collaborates with leading global brands including Coca Cola, Uber, MasterCard, Oppo, Herbalife, Hyundai, Marriott Bonvoy, Amul, HSBC, among others.

This is a company press release that is not part of editorial content.