SBI Life Insurance becomes Principal Partner of Paralympic Committee of India for 2026 Para Sports Season

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Publication date: 2026-07-23 11:00:15

SBI Life Insurance Named Principal Partner of Indian Contingent for 2026 Para Sports Season

Published - July 23, 2026 04:30 pm IST

MUMBAI, India, July 23, 2026 — SBI Life Insurance, one of India's most trusted private life insurers, today announced the strengthening of its partnership with the Paralympic Committee of India (PCI), becoming the 'Principal Partner' of the Indian Contingent for the 2026 para sports season.

The company will serve as the 'Official Life Insurance Partner' for the Indian Paralympic Contingent competing at the upcoming Commonwealth Para Games 2026 in Glasgow and the Asian Para Games 2026 in Aichi-Nagoya, Japan.

Building on its successful association with India's para-athletes during the Paris 2024 Paralympic Games, SBI Life continues to champion stories of determination, preparation, and excellence that inspire individuals to pursue their aspirations with confidence.

Through this partnership, SBI Life aims to recognize and amplify the journeys of India's elite para-athletes as high-performance competitors who continue to redefine possibilities through their dedication and commitment. Their journeys highlight a universal truth—that aspirations can be pursued when individuals have the confidence, support, and preparation to move forward.

Quotes from Leadership

Mr. Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life Insurance, said:

"At SBI Life, we believe that confidence is what empowers individuals to pursue their aspirations while staying prepared for life's uncertainties. This belief lies at the heart of our brand philosophy, 'Apne Liye, Apno Ke Liye', and is what makes our association with the Paralympic Committee of India so meaningful. India's para-athletes embody what it truly means to prepare with purpose, remain focused on their goals, and perform with unwavering determination. Their journeys demonstrate that when individuals are supported with the right foundation, they can overcome barriers and achieve extraordinary milestones. As we strengthen our partnership with PCI as the Principal Partner of the Indian Contingent for the 2026 para sports season, we are proud to stand alongside these exceptional athletes as they represent India on the global stage. Beyond supporting sporting excellence, this partnership reflects our larger commitment to enabling confidence—encouraging individuals and families to prepare for the future with assurance, so they can focus on pursuing what matters most."

Mr. Devendra Jhajharia, President, Paralympic Committee of India, and a recipient of the Padma Bhushan, Padma Shri, Major Dhyan Chand Khel Ratna, and Arjuna Awards, said:

"We are delighted to strengthen our partnership with SBI Life as they come on board as the Principal Partner of the Indian contingent for the 2026 para sports season. We are grateful for SBI Life's continued trust in the Paralympic movement, having previously stood with us during the Paris 2024 Paralympic Games, where India achieved a historic milestone of winning 29 medals. Corporate partnerships like these play a vital role in creating an ecosystem where our para-athletes can focus entirely on achieving sporting excellence. SBI Life's unwavering belief in our athletes reflects a shared commitment to empowering them to dream bigger, perform at the highest level, and make the nation proud. As we prepare for the Commonwealth Para Games and the Asian Para Games, we are confident this partnership will inspire our athletes to push boundaries and bring even greater glory to India."

Looking Ahead

As India's para-athletes prepare to represent the nation at the Commonwealth Para Games 2026 and Asian Para Games 2026, SBI Life stands alongside them in their pursuit of excellence. The partnership reinforces a shared commitment to empowering athletes and enabling them to achieve extraordinary milestones on the global stage.