SBI Life Insurance Partners with Paralympic Committee of India as Principal Partner for 2026 Para Sports Season
SBI Life Insurance has strengthened its partnership with the Paralympic Committee of India (PCI), becoming the 'Principal Partner' of the Indian Contingent for the 2026 para sports season. The company will serve as the 'Official Life Insurance Partner' for the Indian Paralympic Contingent heading to the Commonwealth Para Games 2026 in Glasgow and the Asian Para Games 2026 in Aichi-Nagoya, Japan. Building on its association during the Paris 2024 Paralympic Games, where India achieved a historic 29 medals, SBI Life aims to champion the journeys of India's para-athletes. The partnership reflects SBI Life's brand philosophy 'Apne Liye, Apno Ke Liye' and its commitment to enabling individuals to pursue aspirations with confidence. PCI President Devendra Jhajharia welcomed the renewed support, emphasizing the importance of corporate partnerships in creating an ecosystem for sporting excellence.
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