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SportsJ.League and Pokémon announce collaboration across all 60 clubs
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The Japan J.League has announced a collaboration with the globally renowned anime IP Pokémon, themed 'Evolution! The J.League is Evolving!'. The event will involve all 60 professional clubs in Japan, aiming to warm up for the new J.League season. Plans include selling original IP merchandise such as team-specific Pikachu T-shirts, keychains, and scarves, opening pop-up stores, and hosting special performances at football stadiums. Starting in August, merchandise will be available on the J.League official online store and at club stadium shops. Pokémon-themed photo spots will be set up in stadiums. On the Pokémon side, the mobile game Pokémon GO will incorporate football elements, offering players a chance to obtain rare Pokémon like Fire Spin. Pokémon, created in 1996, is celebrating its 30th anniversary and is one of the most influential cross-media IPs globally.
Source report
Hupu Football News | July 22nd
Yesterday, the Japan J.League announced a collaboration with the globally renowned anime IP Pokémon.
Themed "Evolution! The J.League is Evolving!", the event will take place across all 60 professional clubs in Japan as part of the warm-up for the new J.League season. The J.League has confirmed plans to sell original IP merchandise, open pop-up stores, and host special performances at football stadiums.
Merchandise and Events
- IP merchandise includes T-shirts, keychains, and scarves featuring a "team-specific Pikachu" theme.
- Sales will begin gradually in August at the J.League official online store and specialty shops around club stadiums.
- Photo spots with Pokémon elements tailored to each match will be set up in the stadiums of all 60 clubs.
Pokémon GO Integration
On the Pokémon side, the mobile game Pokémon GO will incorporate football elements, giving players a chance to obtain rare Pokémon such as Flame Shot.
Background
Pokémon was first introduced in 1996, and this year marks the 30th anniversary of the IP. Published by Nintendo, it is one of the most influential cross-media IPs globally, spanning anime, physical card games, online mobile games, and more.
Source: Yahoo Japan International Football News
Posted in: Shanghai Reads: 166
Source
虎扑 - 足球Eastern
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J.League and Pokémon Announce Collaboration Across All 60 Clubs