Nintendo

Sep 13, 2026 UTC· 1 event in window

Nintendo of America launched a large-scale promotion offering up to 30% off Switch games and accessories. The company stated that the "Customer Appreciation Sale" was funded by tariff-related refunds it had received. The marketing strategy has sparked controversy, however, with an economist criticizing the messaging as "a little bit deceptive," suggesting the sale is a strategic promotion rather than a genuine pass-through of tariff savings to consumers.

• Nintendo of America launched a "Customer Appreciation Sale" with up to 30% off Switch games and accessories, described as one of its largest-ever U.S. discounts.
• Nintendo stated the promotion was funded by "tariff-related refunds" the company received.
• Criticism emerged as a local economist quoted by WUSA9 called the marketing "a little bit deceptive," questioning whether it genuinely passes tariff savings on to consumers.