Nike closes two more US stores as part of ongoing restructuring

Kirk O’Neil Sat, July 18, 2026 at 8:31 AM PDT | 4 min read

• NKE -1.82%

Nike's restructuring, launched in April 2026, has already resulted in multiple store closures, layoffs, and the termination of a business partnership. The popular sneaker company has now closed two additional locations on opposite sides of the country as part of its national retail strategy, the company confirmed.

Nike Closes Two More Store Locations

Nike abruptly closed its store in the Fenton shopping center at 4 Fenton Main St., Suite 140, in Cary, N.C., weeks earlier than expected, according to the shopping center's statement to The News & Observer.

"The store, which opened in June 2022, was originally expected to remain open through July 31 but closed earlier than planned as part of Nike's broader national retail strategy," the shopping center said in an email to The News & Observer on July 16.

The email added: "Fenton appreciates Nike's partnership and remains committed to providing guests with a strong mix of retail, dining, entertainment, and community experiences."

Nike has closed its retail stores in Cary, N.C., and San Jose, Calif., as part of its national retail strategy. (Shutterstock)

Company Sends 7-Day Closure Messages

Nike's website listing for the Fenton store displayed the message: "Closed for the next 7 days." It did not indicate whether the store would reopen after that period.

A spokesperson for the shopping center said there is strong leasing interest in the former Nike space and that updates will be shared as they become available.

Consumers in the Raleigh, N.C., area can still shop at a nearby Nike Factory Store at Carolina Premium Outlets in Smithfield, N.C., according to the company's store locator.

Nike also closed its store in the upscale Santana Row shopping district of San Jose, Calif., as reported by the Silicon Valley Business Journal. The company did not disclose the final day of operation at the San Jose location, but the store's Nike webpage also posted the message: "Closed for the next 7 days." Nike did not confirm whether the San Jose store would reopen.

"When a tenant's needs change, it gives us the opportunity to refresh the property and bring in new, exciting concepts that reflect where retail and our guests are headed next," said Collette Navarrette, senior director of marketing for Santana Row's operator Federal Realty, in a statement to the Business Journal.

Nike has not disclosed the total number of stores it plans to close under its national retail strategy.

Nike Launched Restructuring in April 2026

As part of the restructuring launched in April 2026, Nike has adjusted its business model and eliminated certain areas of its operations. The company discontinued its Nike Fitness Studios venture, which it launched with gym partner FitLab in 2023, according to Athletech News.

"After careful consideration, the majority of the Nike Studios locations will be transitioning to FitLab's owned portfolio of fitness brands," FitLab co-founder and co-CEO Brian Kirkbride said in a statement to Athletech News.

Kirkbride noted that Nike Studios would transition to FitLab's brands, including yoga brand Y7, small-group strength training brand Racked, Mile High Run Club, and XPT—a performance wellness brand founded by Laird Hamilton and Gabby Reece.

Retailer Closes Tech Offices

Nike also closed its tech offices in three locations and consolidated operations into two hubs: its Oregon headquarters and the Nike India Technology Center, according to Inc. The closures were tied to approximately 1,400 layoffs across Nike's Global Operations team, representing just under 2 percent of its global workforce.

As part of its retail strategy, Nike permanently closed a 55,000-square-foot retail location in January, which previously occupied the former 1853 Prescott House Hotel.