Nike shares plunged over 8% this period after reporting fiscal 2027 first-quarter revenue that missed estimates and forecasting a full-year revenue decline. The company announced a new operating model and additional layoffs, with CEO John Donahoe warning of job cuts next year, while a sharp drop in China sales compounded investor concerns, sending shares to their lowest level in 12-13 years.
- Nike reported fiscal 2027 first-quarter revenue that missed analyst estimates and forecast a full-year revenue decline.
- The company announced a new operating model and plans for additional layoffs, with CEO John Donahoe warning of job cuts next year.
- Shares fell over 8% in pre-market trading, hitting their lowest level in 12-13 years.
- A sharp decline in China sales compounded investor concerns.






