Paris Saint-Germain and BYD announce global partnership until 2029

Published Jul 16, 12:11 PM UTC

Paris Saint-Germain (PSG) and BYD, the world's leading new energy vehicle manufacturer, have announced a global partnership that will run until June 2029. Under the three-year agreement, BYD becomes the official automotive partner of PSG. The collaboration will be implemented through global promotional campaigns, exclusive content featuring PSG's men's and women's teams, immersive fan events, and special experiences for supporters worldwide. BYD and its premium brand Denza will provide vehicles to support the club's daily operations. PSG Chief Revenue Officer Richard Hislgrave welcomed BYD as an ideal partner, citing shared values of innovation and excellence. BYD Executive Vice President Li Ke emphasized the shared vision for progress and sustainability. The partnership aims to inspire fans globally while setting new standards for innovation and performance.