World Cup Boosts Small Business Revenue Across US Host Cities
The World Cup generated significant economic benefits for small businesses across 11 US host cities, according to a Fortune report. Card spending at brick-and-mortar stores, restaurants, and bars rose 5.3% year-over-year in the three weeks ending June 27, outpacing the 3.8% growth in the rest of the country. In Boston, the Samuel Adams Taproom sold over 10,000 pints—four times its typical Fourth of July volume—and ran out of Boston Lager after Scottish fans (the Tartan Army) consumed 99 kegs plus two full tanks. Nearby Coogan's went through more than 500 kegs of Bud Light, with a manager comparing the surge to 'St. Patrick's Day for a week straight.' In Kansas City, Joe's Kansas City Barbecue opened on Sundays for the first time to accommodate crowds but later reverted to closing Sundays to give employees a break. Los Angeles and New York saw the clearest gains, while Seattle showed minimal change due to already strong retail spending. The article highlights cross-cultural interactions, including yerba mate sharing and permanent tattoos for fans.
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