Taobao launches Double 11 in 20 global markets with 1.2 million merchants
On September 21, Taobao announced its 2024 Double 11 shopping festival will launch simultaneously across 20 global markets, with over 1.2 million merchants participating. Free shipping will be offered to 13 countries and regions, including zero-threshold free shipping in Hong Kong, Macau, Singapore, and Malaysia. The cross-border product range has expanded to include large items like furniture, with over 90% supporting direct international shipping. Taobao's cross-border GMV has grown double-digits for six consecutive years.
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Taobao Overseas Double 11 to Launch in 20 Markets, Free Shipping in Hong Kong, Macau, Singapore, Malaysia
On September 21, Taobao announced its overseas Double 11 shopping festival plans, which will launch simultaneously in 20 global markets with over 1.2 million merchants participating. Thirteen countries and regions will offer free shipping, with Hong Kong, Macau, Singapore, and Malaysia providing zero-threshold free shipping. Taobao will also add a new overseas traffic entry on its homepage, launching a Discover channel, overseas rankings, and lists. According to Taobao data, its cross-border business gross merchandise value (GMV) has achieved double-digit growth for six consecutive years, and more than 150,000 merchants have seen their annual growth double after going overseas. The article is sourced from Jiemian News.
Read sourceTaobao to Expand Overseas Market for Double 11, Over 1.2 Million Merchants Join
On September 21, Taobao announced its new strategy for the 2024 Double 11 shopping festival in overseas markets. The promotion will launch simultaneously across 20 global markets, with over 1.2 million merchants participating. The overseas product range will expand to include large and medium-sized items such as furniture and home renovation materials, with over 90% of these items supporting direct international shipping. According to Taobao, its cross-border business gross merchandise volume (GMV) has maintained double-digit growth for six consecutive years, and more than 150,000 cross-border merchants have achieved doubled growth.
Read sourceTaobao Bets on Overseas Expansion for Singles' Day, Enabling 1.2 Million Merchants to Sell Abroad
According to a report by Blue Whale News published on East Money on September 21, Taobao announced that its 2024 Singles' Day (Double 11) shopping festival will launch simultaneously across 20 global markets, with free shipping to 13 countries and regions. Over 1.2 million Taobao and Tmall merchants will participate in the cross-border push. The platform will invest 12 billion yuan in overseas marketing subsidies, up from 10 billion last year, focusing on logistics subsidies, marketing, and customer acquisition. Taobao's overseas business, which began in 2016 and was integrated into Alibaba International Digital Commerce (AIDC) in 2022, uses a semi-managed model where merchants handle listing and domestic shipping while the platform manages international logistics, payments, customs, and returns. This lowers the barrier for domestic merchants to test overseas markets. Taobao Overseas General Manager Ye Tian stated that the platform aims to shift from search-driven to recommendation-driven shopping on overseas sites. The overseas business GMV has grown at a double-digit rate for six consecutive years, with over 150,000 merchants achieving year-on-year sales doubling. The report notes that the success of this strategy in unlocking growth for Taobao's merchant base remains to be seen.
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Taobao to Launch Double 11 in 20 Global Markets, Expanding Cross-Border Sales
On September 21, Taobao announced that its 2024 Double 11 shopping festival will launch simultaneously in 20 global markets, with free shipping to 13 countries and regions. The cross-border product range has expanded from small items to include medium and large goods such as furniture and building materials. According to the report, Taobao's cross-border business GMV has achieved double-digit growth for six consecutive years. Over 1.2 million Taobao and Tmall merchants will participate in this year's event. Key strategies include a 'recommend good stores' initiative based on quality, uniqueness, price competitiveness, and service, as well as adding overseas traffic entry points on the homepage, such as a Discover channel and overseas rankings. Logistics improvements include expanded cross-border transport capacity for medium and large items, with direct mail now available to Singapore, Malaysia, South Korea, Cambodia, Australia, Canada, and the Philippines. For furniture and home improvement, Taobao has introduced a 'zero rejection' guarantee, allowing eligible goods to enter warehouses after dispatch to reduce merchant cross-border fulfillment risks.
Read sourceTaobao to Launch Double 11 Shopping Festival in 20 Global Markets This Year
On September 21, Taobao announced its overseas strategy for this year's Double 11 shopping festival. The platform will simultaneously launch the event in 20 global markets, offering free shipping to 13 countries and regions. Hong Kong, Macau, Singapore, and Malaysia will have zero-threshold free shipping. The overseas product range has expanded from small items to include furniture and home improvement materials, with over 90% of medium-to-large items eligible for direct overseas shipping. Over 120 million Taobao and Tmall merchants will participate in cross-border sales. Taobao's overseas business GMV has grown by double digits for six consecutive years, with over 150,000 merchants achieving year-on-year doubling in overseas sales. The platform will support merchants through traffic, logistics, and operational measures, including adding overseas traffic entry points on the homepage and launching a Discover channel. Logistics capabilities for medium-to-large items have been enhanced to support China's competitive furniture and building materials industries.
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