Samsung launches first US credit card with Barclays, signals ambitions for deeper financial services push
Samsung Electronics launched its first US co-branded credit card, the Samsung Galaxy Card, in partnership with Barclays and running on Visa's network. The card is managed entirely through Samsung Wallet and offers 5% cash back on Samsung purchases, along with rewards on Samsung Pay and other spending categories. The move puts Samsung in direct competition with Apple Pay and reflects a broader trend of technology companies integrating digital wallets with financial products. Barclays executives indicated the partnership is strategic and long-term, with potential for expanded offerings beyond credit cards. Barclays has been growing its US card business, including acquiring the General Motors credit card business in 2024. Samsung noted that 70% of US households own a Samsung device, highlighting the potential customer base for the new financial product.
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