Rita's on Track to Double New Franchise Signings in 2026
Rita's Italian Ice & Frozen Custard, the world's largest Italian Ice concept with over 600 locations, is on track to double its new franchise signings in 2026. The company reports a 100% increase in franchise ownership inquiries compared to 2025, driven by entrepreneurs seeking an established, scalable franchise. Key growth factors include smaller kitchen footprints, low cost of goods sold (under 18% on average), no fryer requirements, and staffing efficiencies. The brand is expanding beyond its core Mid-Atlantic market into the Midwest and South-Central United States. Notable development activity includes multi-unit developer Disrupt Foods opening three new locations in Massachusetts and New Jersey, franchisee Jim Myers expanding in Ohio, and franchisee Kyle Wiborg opening in Texas with plans for 10 total units in the Dallas-Fort Worth area. Drive-thru locations are a significant growth driver, generating 38% higher average gross sales than non-drive-thru locations in 2025.
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