Peacock Posts First Profit as Sports and Reality TV Drive Growth
Peacock, NBCUniversal's streaming service, achieved its first quarterly profit in Q2 2026, reporting $189 million in adjusted EBITDA on $1.9 billion in revenue. The milestone was driven by NBA playoff games, FIFA World Cup coverage, and reality TV programming, which added two million paid subscribers, bringing the total to 48 million. Comcast executives cautioned that profitability will vary quarter-to-quarter due to sports schedules and content costs. The service's dual-revenue model combining subscriptions and advertising fueled a 54% revenue increase, with advertising revenue up nearly 70%. The profit milestone comes as Comcast prepares to split into two companies, separating its internet and wireless services from NBCUniversal, Peacock, and Sky.
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