Oriental Yuhong leverages WorldSkills sponsorship to showcase global building materials expansion
Chinese building materials company Oriental Yuhong became a bronze sponsor of the 48th WorldSkills Competition, which opened on September 22 in Shanghai. The company reported overseas revenue surged 207.55% year-on-year in the first half of 2026, reaching 1.772 billion yuan. Oriental Yuhong operates in over 150 countries with 95 production and R&D bases globally, and has trained 910,000 skilled professionals. The sponsorship aims to showcase its international product standards and accelerate its shift from product exports to a comprehensive global presence.
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Oriental Yuhong Leverages WorldSkills Stage to Accelerate Global Expansion of Chinese Building Materials
Oriental Yuhong, a Chinese building materials company, is using its role as a bronze sponsor of the 48th WorldSkills Competition to showcase its products and accelerate its international expansion. The article, published by Xinhua via Tencent Stock, details the company's strategy of moving beyond simple product exports to a comprehensive global presence encompassing R&D, production, services, channels, and branding. It claims the company's products meet international standards for durability, stability, and safety, and are adapted for diverse climates. The article states that Oriental Yuhong operates in over 150 countries, with 95 production and R&D bases globally, and that its overseas revenue grew 207.55% year-on-year in the first half of 2026. The company emphasizes a 'industry-first, local deep cultivation, system implementation' strategy and has trained 910,000 skilled professionals to support its global projects, aiming to establish a differentiated competitive advantage through product, technology, process, and talent exports.
Read sourceOriental Yuhong Leverages WorldSkills Sponsorship to Showcase Global Building Materials Expansion
The article reports that Oriental Yuhong, a Chinese building materials company, is using its bronze sponsorship of the 48th WorldSkills Competition, held in China, to highlight its international expansion and technological capabilities. The company claims its products meet international standards and are adapted for diverse global climates and engineering requirements. Oriental Yuhong states it operates in over 150 countries, with 95 production and R&D bases globally, including recent facilities in Saudi Arabia, Brazil, and North America. The company reports that its overseas revenue grew 207.55% year-on-year in the first half of 2026, positioning this as a new growth driver. The article emphasizes the company's strategy of moving from simple product export to a comprehensive global system encompassing R&D, production, services, and talent. It notes that Oriental Yuhong has trained 910,000 skilled professionals to support its overseas projects, aiming to establish a differentiated competitive advantage through product, technology, process, and talent output. The piece frames this as a model for the Chinese building materials industry's high-quality internationalization.
Read sourceOriental Yuhong Becomes Copper Sponsor of 48th WorldSkills Competition
Oriental Yuhong, a Chinese building materials company, has become the copper sponsor of the 48th WorldSkills Competition, which began on September 23. The article, sourced from China Securities Network, frames this as a milestone for China's building materials industry entering a new phase of high-quality development with independent technology and global standards. It highlights that Oriental Yuhong's products meet international standards for diverse climates and engineering conditions. On the first day, Malaysian Construction Development Authority Chairman Datuk Ir. Haji Yusof visited the company's booth to discuss Chinese technical standards and global cooperation. The article reports that Oriental Yuhong operates in over 150 countries, with 95 production bases and deep localization in 18 nations. It claims the company's overseas revenue grew 207.55% year-on-year in the first half of 2026, driven by global infrastructure projects. The company aims to move from product and brand exports to exporting standards and value.
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Oriental Yuhong Leverages WorldSkills Standards to Drive Chinese Building Materials Globalization
This article from 证券市场周刊 analyzes the internationalization strategy of Oriental Yuhong, a Chinese building materials company, in the context of the 48th WorldSkills Competition held in China. The article argues that the domestic building materials industry has moved beyond a real estate-driven growth model and is now entering a phase of high-quality, global expansion. Oriental Yuhong, a bronze sponsor of the competition, is highlighted as a model for this transition. The company's strategy involves aligning its products with international standards, establishing a global production network across 150 countries with 95 bases, and investing in a comprehensive talent training system that has trained 910,000 professionals. The article cites a 207.55% year-on-year increase in overseas revenue for the first half of 2026 as evidence of success. It also notes a visit from the Chairman of the Malaysian Construction Industry Development Board to the company's exhibition stand, indicating growing international recognition. The piece concludes that Oriental Yuhong's approach—combining technology, production capacity, talent, and service—provides a replicable model for the Chinese building materials industry to move from exporting products to exporting standards and value.
Oriental Yuhong Becomes Copper Sponsor of 48th WorldSkills Competition, Showcasing Chinese Building Materials
Oriental Yuhong, a Chinese building materials company, has become a copper sponsor of the 48th WorldSkills Competition, which began on September 23. The company stated that this marks a new phase for China's building materials industry, characterized by independent technology, quality benchmarking, and global service standards. On the first day of the competition, Malaysian Construction Development Authority Chairman Datuk Ir. Haji Yusoff visited Oriental Yuhong's booth to discuss Chinese technical standards and global production cooperation. The company claims its products meet international standards and are adapted for diverse climates and engineering conditions. Oriental Yuhong reports operations in over 150 countries, with deep localization in 18 nations and 95 production and R&D facilities globally. The company's overseas revenue grew 207.55% year-on-year in the first half of 2026, with international business becoming a core growth driver. The article attributes to the company a strategy of using WorldSkills standards for quality calibration, global production capacity, and skilled talent to build international competitiveness, aiming to move from product and brand export to standard and value export.
Read sourceOriental Yuhong Accelerates Global Expansion, Shifting from Product Exports to Localized Industry Presence
Oriental Yuhong, a Chinese building materials company, is accelerating its globalization strategy, moving beyond simple product exports to establishing a deeper industrial presence in overseas markets. In the first half of 2026, the company's overseas revenue surged 207.55% year-on-year to 17.72 billion yuan, accounting for 11.92% of total revenue. This growth is driven by a strategic shift towards local production, channel building, and acquisitions, particularly in the retail sector. The company's overseas retail revenue, boosted by acquisitions in Latin America and Asia, reached 10.10 billion yuan. President Wang Wenping emphasized that true globalization involves exporting R&D, production, supply chains, and talent, not just products. The company is focusing on markets in Latin America, Southeast Asia, the Middle East, and North America, expanding its product range from waterproofing and mortar to include raw materials. It is also building factories and R&D centers globally, including in Brazil, Saudi Arabia, and Indonesia, to reduce costs and adapt products to local needs. Acquisitions of local distributors are a key tactic for gaining market access. The company is also integrating its vocational training programs overseas, linking product quality with skilled labor. This strategy was highlighted at the 48th World Skills Competition in Shanghai, where the company showcased its capabilities and engaged with international partners.
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