Oriental Yuhong becomes WorldSkills bronze sponsor, overseas revenue up 207% in H1 2026

The 48th WorldSkills Competition opened on September 22, with official contests commencing in full on September 23. As the premier global event in the skills sector, the competition covers a wide range of professional disciplines including manufacturing, communications, fashion, and construction. It serves as a comprehensive platform bringing together young skilled talent from around the world and stands as an authoritative benchmark for measuring the standardization, specialization, and internationalization of industries across nations.

With this edition of the competition hosted entirely in China, the event marks a significant turning point for the domestic building materials industry—signaling a definitive shift away from the old model of extensive development and low-end output, and toward a new phase of high-quality growth driven by independent technology, quality benchmarking, standard-setting, and comprehensive global service capabilities.

Industry Transformation: From Scale to Value

China’s building materials sector has fully entered a "post-real estate era," where the traditional growth logic driven by property development has been fundamentally restructured. Homogeneous price competition is no longer sustainable. The industry’s focus has shifted from scale expansion to value enhancement, and from domestic dominance to global expansion. Globalization has become the core pathway for leading enterprises to break through growth bottlenecks and build long-term competitive moats.

Amid the global industrial transformation, the key to establishing Chinese building materials in international mainstream markets no longer relies on traditional cost advantages. Instead, it depends on internationally benchmarked product quality, mature precision engineering services, globally deployed industrial capacity, and a sustainable pipeline of professional talent. Oriental Yuhong has leveraged WorldSkills’ top-tier standards to calibrate its products and services, and through its comprehensive global布局, has forged a new path for Chinese building materials going global—one built on quality assurance, industrial strength, and talent depth.

WorldSkills: A Rigorous Benchmark for Industrial Capability

The selection criteria for WorldSkills cooperation are stringent and highly specialized, making the competition a globally recognized "touchstone" for industrial capability. The event imposes extremely high thresholds on core product attributes such as weather resistance, stability, environmental performance, and safety. It also rigorously evaluates enterprises’ technical services, construction techniques, site adaptability, and quality control management. Only companies whose comprehensive capabilities align with top-tier international standards are eligible for selection.

Oriental Yuhong’s participation as a bronze sponsor of this edition is a strong testament to the international recognition of its product system and precision service capabilities. Beyond superficial brand exposure, the core value of this partnership lies in obtaining a high-level certification of China’s building materials’ hard power from an independent international perspective. Leveraging years of independent R&D, Oriental Yuhong’s full product line is deeply aligned with international standards, with performance iterations tailored to the climatic, geological, engineering, and site-specific conditions of different global regions. The products are capable of adapting to complex environments such as high temperatures, high humidity, saline-alkali conditions, and polar regions, meeting the demanding requirements of high-end infrastructure and public works worldwide.

International Visibility and Recognition

The WorldSkills Competition brings together industry experts, competitors, and industrial organizations from over 100 countries, making it an ideal platform for international exchange and展示. A noteworthy detail from the first day of official competition: on September 23, Datuk Ir. Haji Yousuf, Chairman of the Malaysian Construction Industry Development Board, made a special visit to the Oriental Yuhong booth. He engaged with the company’s team on topics including Chinese building materials technical standards, global production capacity布局, and localized cooperation directions. This proactive attention from a senior official of an overseas industry regulatory body underscores the growing visibility and recognition of Chinese building materials enterprises on the international stage.

Through this top-tier event platform, Oriental Yuhong has showcased the high-end quality, refined construction techniques, and professional service standards of Chinese building materials. This helps to continuously dismantle the entrenched overseas perception of Chinese building materials as "low-end OEM with weak quality," thereby building global credibility for domestic brands.

Global Industrial Layout: The Foundation for High-Quality International Growth

Product adaptability is the foundation for going global, but systematic, localized global industrial布局 is the core support for high-quality international growth. Unlike the superficial "sell first, build later" approach common in the industry, Oriental Yuhong adheres to a globalization strategy of "industry first, local深耕, and systematic implementation." The company has taken the lead in upgrading from single-product export to a comprehensive system export covering R&D, production capacity, services, channels, and branding.

To date, Oriental Yuhong’s business covers more than 150 countries and regions, with deep localized operations in 18 countries. The company has established 95 production, R&D, and logistics bases globally, forming a comprehensive industrial network spanning Asia-Pacific, the Middle East, Latin America, North America, and Africa. This enables就近 delivery to key global markets. Overseas production capacity deployment is accelerating: key raw material production lines in Saudi Arabia and a comprehensive industrial base in Brazil are already in stable production and supplying at scale. North American R&D and production bases in Houston, Canada, and Mexico are under orderly construction, significantly enhancing regional responsiveness and customized service capabilities, gradually moving away from a single domestic export model.

This well-established global industrial布局 has driven跨越式 growth in the company’s overseas business, creating a new core growth curve. Data shows that in the first half of 2026, Oriental Yuhong’s overseas revenue grew by 207.55% year-on-year, with the share of overseas revenue steadily increasing, leading the industry in both growth scale and quality. Leveraging its global R&D and production system, the company has deeply participated in benchmark projects worldwide, including rail transit, new energy infrastructure, urban renewal, and high-end commercial complexes. By entering the international high-end market with complete system solutions, it has moved beyond low-end price competition, establishing a new, professional, and high-end image for Chinese building materials brands, while empowering overseas localized cooperation and project implementation.

Talent Development: The Core Soft Power for Global Deepening

Core technology and global production capacity are the hard power for going global, while a professional, scalable talent pipeline is the core soft power for brand deepening overseas. The engineering quality of the building materials industry ultimately depends on on-the-ground execution. Standardized products must be paired with professional construction, meticulous management, and standardized services to maximize product value and build a solid global reputation.

For years, Oriental Yuhong has focused on cultivating skilled talent across the entire construction industry chain. Breaking the limitations of single-trade training, the company has built a comprehensive talent development and certification system covering waterproofing, tile laying, caulking, wall coating, decoration, and on-site project management. This forms a complete闭环 of "training—certification—practice—deployment." To date, the company has trained a cumulative total of 910,000 skilled professionals across the full industry chain, continuously supplying the industry with standardized, professional, and refined construction and project management teams.

Large numbers of these trained professionals are deployed to overseas project sites in Southeast Asia, the Middle East, Latin America, and Africa. They bring mature Chinese precision engineering techniques, standardized construction processes, and refined management models to global projects, building a four-dimensional differentiation barrier of product output + technology output + process output + talent output, setting the company apart from ordinary export-oriented enterprises.

A New Model for High-Quality Global Expansion

By calibrating product quality against WorldSkills standards, solidifying the business foundation with global production capacity, and empowering service upgrades with skilled talent, Oriental Yuhong has built a tripartite core competency that drives its international development. This also provides a replicable and implementable new model for the high-quality global expansion of China’s building materials industry.

As global industrial competition intensifies, only the coordinated development of technology, production capacity, talent, service, and branding can enable a deep transition from simply "going out" to "entering, stabilizing, and thriving" in overseas markets.

Looking ahead, Oriental Yuhong will continue to drive self-innovation against top-tier international competition standards, deepen its presence in local global markets, iterate core technology and quality, optimize its global production capacity and supply chain布局, and upgrade its full-industry-chain talent development and service system. By competing globally with Chinese technology, quality, craftsmanship, and service, the company aims to lead the industry from product and brand export to a new height of standard and value export.