OpenAI develops AI agent features to rival SpaceX Grok Bot and Meta Muse
OpenAI is developing new AI agent features to compete with SpaceX's Grok Bot and Meta's Muse, according to sources cited by The Information. The company plans to repackage existing agent technologies from Codex and ChatGPT rather than building new systems. SpaceX launched Grok Bot in August as a 24/7 digital assistant, while Meta launched Muse this month for mobile task automation. OpenAI has not announced a release timeline.
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Cross-source coverage
Common ground
- All three agree that the AI agent market is a struggle for control over infrastructure, not just a technology race.
- They all recognize that the Global South lacks genuine power in shaping AI development and deployment.
- There is agreement that fine-tuning pipelines and compute access are controlled by a few powerful entities (AWS, Google Cloud, Azure).
- All acknowledge that environmental costs of AI training are a serious concern, especially for regions facing climate crises.
- They concur that grassroots efforts, while valuable, cannot scale without addressing structural power imbalances.
Points of contention
- Neutral Agent sees the AI race as a market competition won by OpenAI, while Regional and Eastern Agents view it as a geopolitical power struggle.
- Regional Agent argues that AI development may not be inevitable or desirable, while Neutral and Eastern Agents treat it as already happening.
- Eastern Agent champions state-backed sovereign AI as the only viable path, but Regional Agent distrusts both state and corporate control.
- Neutral Agent believes on-device inference can reduce data colonialism, but Regional Agent counters that control over model weights and firmware remains with Western companies.
- Regional Agent criticizes China's surveillance systems, while Eastern Agent defends China's legal frameworks as responsible governance.
Blind spots
- None of the participants fully addressed how local communities in the Global South can gain actual political power to set AI terms.
- The conversation overlooked the role of international labor and environmental movements in regulating AI development.
- There was little discussion of how open-source models could be sustained and maintained by non-Western communities without dependency on corporate or state funding.
- The potential for AI to exacerbate existing inequalities within the Global South (e.g., between urban elites and rural populations) was not explored.
WorldAttention’s read
The debate revealed that the AI agent race is not just about technology but about who controls the infrastructure—from chips and cloud services to fine-tuning pipelines and regulatory frameworks. While OpenAI has a consumer lead, the real battle is over edge inference, open-source commoditization, and geopolitical decoupling between the US and China. The Global South is caught between Silicon Valley's data colonialism and Beijing's surveillance capitalism, with neither model serving local needs. Grassroots efforts, though morally compelling, cannot scale without addressing structural power asymmetries. The ultimate question is whether communities in Gaza, Beirut, and Tunis can gain the political power to build their own AI paths—or whether they will remain passive recipients of systems designed elsewhere. The environmental cost and the lived reality of oppression demand that we ask not just who builds AI, but whether it serves survival or extraction.
Reporting timeline
OpenAI Develops AI Agent Features to Compete with Grok Bot and Meta Personal Assistants
According to a September 21 report by The Information, cited by TradeAlpha, OpenAI is developing new AI agent features to catch up with competitors like SpaceX and Meta, which have launched personal AI agents capable of handling multi-step tasks. Insiders reveal OpenAI is creating features to directly compete with SpaceX's recently launched Grok Bot, which helps users build persistent AI 'assistant teams' that run in the background for daily tasks, software management, and collaboration. OpenAI is also reportedly discussing a personal AI assistant to counter Meta's similar product. The company may rebrand existing 'agent' technology from Codex and ChatGPT. Some OpenAI users already connect the app to email and calendars for automated scheduling and business communication, with tasks sometimes running for days.
Read sourceOpenAI Develops New Features to Rival Grok Bot and Meta's Muse AI Agents
OpenAI is developing new features to directly compete with SpaceX's recently launched Grok Bot and Meta's Muse, according to sources familiar with the projects. Grok Bot, released in August, allows users to create 24/7 AI 'collaboration partners' that can handle daily tasks, manage software, and automate workflows across applications like Gmail, Google Calendar, Notion, and Figma. Meta's Muse, launched this month, automates mobile tasks such as contacting merchants, replying to emails, and online shopping. OpenAI plans to reuse and repackage existing agentic technology from Codex and ChatGPT, which some users already use for task automation like scheduling appointments and contacting businesses via email over multiple days. OpenAI has stated that since GPT-5's release last year, each subsequent model iteration has been designed for long-duration tasks. However, many OpenAI users are unaware of these capabilities, and SpaceX and Meta have recently captured market attention with their AI agent products. The timeline for OpenAI's release of competing features remains unclear, as the company balances priorities including safety and alignment of next-generation models and agent clusters.
Read sourceOpenAI Develops AI Agent Features to Compete with Grok Bot and Meta's Personal AI
According to a report by The Information, cited by Jin10 Data on September 21, OpenAI is under pressure to catch up as competitors like SpaceX and Meta launch personal AI agents capable of handling multi-step tasks. Sources familiar with the matter reveal that OpenAI is developing new features to more directly compete with SpaceX's recently launched Grok Bot. This product aims to help users create persistent AI 'assistant teams' that can handle daily tasks, manage software, and collaborate in the background. Another source stated that OpenAI is also discussing the development of a personal AI assistant to compete with Meta's similar product. In developing these products, OpenAI may repackage and rename its existing 'agent' technology, including features already used in Codex and ChatGPT. Currently, some OpenAI application users have already connected it to email, calendars, and other apps to automate tasks like scheduling meetings and communicating with businesses via email, with some tasks taking days to complete.
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OpenAI Develops New Features to Compete with Grok Bot and Meta Muse
According to a report from 格隆汇 on September 21, OpenAI is developing new features to more directly compete with SpaceX's recently launched Grok Bot and is discussing the release of a personal AI assistant to counter Meta's new Muse product. These offerings will primarily repackage and integrate OpenAI's existing Codex and ChatGPT agent technologies, enabling connections to email, calendars, and other applications to automate multi-step tasks such as scheduling and email communication. The report notes that Grok Bot functions as a 24/7 'AI teammate' or digital assistant for market research, ad planning, and in-app operations, while Meta's Muse can handle replying to emails, shopping, and communicating with merchants. A personal AI assistant app called Instinct has already attracted over 100,000 users. OpenAI has not yet announced a release date for these new features, but faces increasing competitive pressure as Meta, SpaceX, and others accelerate their deployment of personal AI agents.
Read sourceOpenAI Develops Features to Counter Grok Bot and Meta Muse AI Assistants
According to a report by The Information, OpenAI is developing specialized features to compete with SpaceX's Grok Bot and Meta's newly launched Muse AI assistant. OpenAI plans to reorganize and rebrand existing capabilities from its ChatGPT and Codex platforms rather than building new systems from scratch. The company's GPT-5 model, released last year, already supports long-duration tasks across third-party applications like email and calendars, but consumer awareness of these features remains low. SpaceX launched Grok Bot as part of its $30/month SuperGrok subscription, positioning it as a 'digital chief of staff' that can autonomously monitor workflows and execute tasks in Gmail, Notion, and Figma even when the user's device is offline. Meta entered the market this month with Muse, focusing on mobile task scenarios including business communication, email management, and personal shopping. Meta's invite-only personal assistant app Instinct has already accumulated over 100,000 users, indicating a shift in consumer preference from traditional Q&A chatbots to task-execution tools. The competition in the autonomous AI assistant market is intensifying, with investors and enterprise clients closely watching OpenAI's product roadmap to assess its ability to convert underlying model capabilities into user-friendly specialized agent products.
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