Netflix shares plunge over 10% on slowing growth and reduced viewership data disclosure
Netflix shares fell more than 10% on July 17, 2026, after the company forecast another quarter of slower revenue growth and announced it would reduce the frequency of its viewership data reports to once a year starting in 2027, following the earlier scrapping of subscriber counts. The decline threatened to wipe out $35 billion from Netflix's market value of about $313 billion. Investors reacted negatively to the reduced transparency amid increasing competition from traditional media and YouTube. Netflix's failed attempt to acquire Warner Bros earlier in the year and slow adoption of its ad-supported tier also raised doubts about future growth. Analysts noted a weaker content lineup for 2026 compared to 2025, which featured hits like 'Stranger Things' and 'Squid Games.' At least 18 analysts cut their price targets, though the median target remains about 40% above the current price.
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