NBCUniversal and YouTube Ink Deal to Embed Peacock in YouTube Premium
NBCUniversal and YouTube have reached a multiyear agreement to integrate Peacock's full content library into YouTube Premium subscriptions in the U.S., starting in early 2027. The deal includes all Peacock content such as NBC Sports (NFL, NBA), Universal films (Minions franchise), and Bravo originals (Real Housewives, Love Island USA). YouTube Premium, which costs $8.99/month, will now include Peacock's $10.99/month service. The partnership was initiated by Comcast co-CEO Brian Roberts reaching out to YouTube CEO Neal Mohan nine months ago. The deal comes as Comcast prepares to spin off NBCUniversal and as traditional media companies seek partnerships with tech platforms to boost revenue. The agreement also extends NBCUniversal's distribution deal with YouTube TV and enhances advertising capabilities between the companies. YouTube has over 125 million global Premium members, while Peacock reported 48 million paying subscribers and reached profitability in the most recent quarter.
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