MINISO Opens First MINISO LAND in Macau, Expanding IP-Driven Retail Concept
On July 18, 2026, MINISO opened its first MINISO LAND in Macau at the Shoppes at Venetian, marking the debut of its highest-tier store format in the market. The 400m² store features over 1,200 SKUs across collectibles, plush toys, stationery, and lifestyle products, with more than 30 IP collections including Disney, Harry Potter, Sanrio, Pokémon, and its proprietary YOYO brand. The store serves as a one-stop destination for IP-inspired shopping and immersive experiences, targeting both local consumers and international tourists. Opening celebrations included an influencer with over one million followers serving as one-day store manager, themed IP experiences, and limited-edition giveaways. The launch represents MINISO's continued global expansion of its IP-driven retail concept, leveraging Macau's position as a tourism hub connecting the Greater Bay Area with international markets.
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