MINISO opens first MINISO LAND flagship store at Shoppes at Venetian in Macau

Updated: July 27, 2026 04:33 pm IST

MACAU, July 27, 2026 /PRNewswire/ — On July 18, 2026, Macau's first MINISO LAND officially opened at Shoppes at Venetian, marking the debut of MINISO's highest-tier store format in the market. The new store, the brand's largest in Macau, combines an enhanced product offering with an immersive IP experience, serving as a vibrant one-stop destination for shopping and entertainment.

Located at the iconic Shoppes at Venetian, MINISO LAND Macau benefits from the mall's diverse retail offerings and flow of international visitors. The opening enables the brand to reach a broader mix of local consumers and international travelers, offering a destination where visitors can discover products, engage with their favorite IPs, and enjoy immersive experiences.

Store Features

Spanning over 400 m² on the third floor of Shoppes at Venetian, the new MINISO LAND features more than 1,200 SKUs across a wide range of categories, including:

• Collectibles and blind boxes
• Plush toys
• Stationery and lifestyle products

The store offers consumers a one-stop destination for IP-inspired shopping and experiences.

IP Collections and Highlights

Bringing together more than 30 beloved IP collections, MINISO LAND Macau creates an immersive destination where fans can discover their favorite characters through themed displays, exclusive collections, and interactive experiences. As a key destination for the brand's latest IP collaborations and product launches in Macau, the store offers early access to fresh collections and exclusive experiences.

Current highlights include:

• YOYO and Disney and Pixar's Toy Story 5 Collection
• YOYO Tilted Head Series S2
• Monchhichi Fun Coffee Farm Series — one of the most anticipated IP launches among local consumers

More exciting IP launches are planned.

Store Design and Experience

As one of MINISO's signature IP theme park-style store formats, MINISO LAND Macau features bold colors, large-scale themed installations, and immersive product displays that bring together retail, entertainment, and IP experiences. Dedicated YOYO-themed displays and interactive photo spots allow consumers to engage with MINISO's growing portfolio of proprietary characters.

Complementing these are dedicated zones featuring globally beloved franchises, including:

• Disney
• Harry Potter
• Sanrio
• Pokémon
• One Piece
• Crayon Shinchan
• Chiikawa

The store creates a vibrant destination for fans of all ages.

Strategic Significance

The launch of Macau's first MINISO LAND represents the latest step in MINISO's efforts to expand its immersive IP-driven retail concept globally. As a key tourism hub connecting the Greater Bay Area with international markets, Macau's diverse mix of families, young consumers, and international visitors makes it an ideal location for the brand's immersive retail offering.

Opening Celebration

To celebrate the opening, MINISO LAND hosted a series of special activities throughout the day, including:

• Fan interactions with an influencer with over one million followers serving as one-day store manager
• Massive themed IP experiences
• Limited-edition opening giveaways

An opening ceremony marked the official debut of the store, drawing enthusiastic crowds of local consumers and tourists eager to explore Macau's first MINISO LAND and its newest IP collections.

Milestone

The opening of Macau's first MINISO LAND marks another milestone in MINISO's ongoing exploration of innovative retail formats, bringing its signature IP theme park-style experience to the market.