MADD Canada Launches Campaign 911 Ahead of Victoria Day Weekend

As the Victoria Day long weekend approaches, MADD Canada has launched its annual Campaign 911 to urge Canadians to report suspected impaired drivers and boaters by calling 911. With roads, waterways, and trails expected to become significantly busier, the organization aims to prevent deaths and injuries by reinforcing that impaired driving is a crime in progress. Recent data indicates a troubling rise in alcohol-impaired driving fatalities, which increased by 14% between 2021 and 2022, reaching 521 deaths. A recent poll shows that over 90% of Canadians consider impaired driving a serious public safety issue. Since its inception in 2007, Campaign 911 has worked to shift public perception, encouraging citizens to view reporting as a critical emergency response. MADD Canada chapters across the country are collaborating with local police, municipalities, and community partners to spread awareness through various media channels. The campaign emphasizes shared responsibility for safety, advising individuals to plan sober transportation options, such as using designated rideshare apps like Uber, and to never operate or ride with an impaired driver. This initiative highlights the ongoing effort to combat preventable tragedies during high-risk travel periods.