LVMH Promotes Yann Musquin to Head of LVMH Fragrance Brands
LVMH Moët Hennessy Louis Vuitton has promoted Yann Musquin to brand managing director of LVMH Fragrance Brands, overseeing Parfums Givenchy and Kenzo Parfums. He will assume the role on August 3, 2026, reporting to Véronique Courtois, chairman and CEO of Parfums Christian Dior and LVMH's beauty division. Musquin replaces Romain Spitzer, who left for Bottega Veneta. A graduate of HEC Paris, Musquin began his career at L'Oréal in 2004 and joined Parfums Christian Dior in 2008. He later served as international fragrance marketing director, working on the launch of Sauvage, and as fragrance and beauty director at Louis Vuitton. Since December 2024, he has been chief brand officer for Givenchy Parfums and Beauty. In his new role, he is tasked with boosting the Givenchy and Kenzo fragrance divisions and developing LVMH's fragrance and beauty portfolio.
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