Story · Kalshi
Kalshi Added Three Million Users During World Cup
Prediction market platform Kalshi added three million new users during the World Cup tournament, with users placing $1.2 billion in bets on the winner and total tournament volume exceeding $12 billion. Growth was driven by partnerships with OpenAI (displaying odds in ChatGPT), ADI Predictstreet (official sponsor), and soccer figures Luka Modric, Jose Mourinho, and Argentina's national team. Kalshi also launched perpetual futures contracts, which saw volume surge to $12 billion after CFTC approval. The company faces rising competition from Polymarket. In May, Kalshi raised $1 billion at a $22 billion valuation, surpassing DraftKings and Flutter Entertainment in market value, and is reportedly eyeing a $40 billion valuation.
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