Jota.pê Named New Ambassador of Petra ZUCA at 2026 Program Launch
Petra ZUCA, known as the House of Brazilian Music, officially launched its 2026 program during an event held in São Paulo on Monday, May 11, 2026. A central highlight of the occasion was the announcement of singer Jota.pê as the institution's new ambassador. Jota.pê actively participated in the proceedings, welcoming guests alongside Talita Morais, one of the project's creators and a prominent businesswoman. The launch event attracted notable figures from the music industry and corporate sector. Attendees included Guga Bandeira, Spotify's partnership manager, as well as renowned artists such as singers Jade Baraldo, Romero Ferro, Mestrinho, and Rodrigo Alarcon, and rapper Rashid. This gathering marks a significant step in Petra ZUCA's annual calendar, emphasizing its role in promoting Brazilian music culture through high-profile partnerships and artistic collaborations. The appointment of Jota.pê underscores the venue's strategy to align with influential contemporary artists to enhance its visibility and cultural impact within the São Paulo arts scene.
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