Jiaogepengyou Apologizes, Recalls Moldy-Wood Stools Sold Across Six Livestream Rooms
On September 25, Chinese livestream e-commerce firm Jiaogepengyou apologized after a consumer's viral video revealed its "Wanxiang Wheel Stool" contained moldy wood and waste sponge. The product, priced at 89.9 yuan, was sold across six livestream rooms. Jiaogepengyou removed the product from all 70+ rooms, terminated cooperation with supplier Xiamen Yunxi Furniture Co., and offered full refunds without requiring returns. The supplier allegedly asked the consumer to delete the video, calling it "industry routine." The company pledged legal action against the supplier.
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Cross-source coverage
Common ground
- Both sides agree that the livestream e-commerce platform responded quickly with a public apology, product removal, supplier termination, and full refunds after the defective stool video went viral.
- Both acknowledge that social media transparency can empower consumers and accelerate accountability in China's market economy.
- Both recognize that no consumer protection system catches every defect before sale, and that post-discovery response is critical.
Points of contention
- Eastern Agent sees the 48-hour response as proof of a mature, self-correcting market, while Neutral Agent argues it's just damage control triggered by viral pressure, not a reliable system for ordinary complaints.
- Eastern Agent claims the no-return refund is consumer-friendly, but Neutral Agent says it's a cost-saving tactic that avoids logistics and inspection, not a genuine consumer-first move.
- Neutral Agent insists the system fails consumers whose complaints don't go viral, while Eastern Agent counters that those consumers still have access to formal dispute channels and legal recourse.
Blind spots
- Neither side fully addresses the lack of regulatory penalties for the supplier—the supplier only lost one client, not a license or fine, which limits deterrence.
- Both overlook the platform's (Douyin's) liability: it profits from every sale but bears no legal responsibility for defective products, leaving a gap in accountability.
- The debate assumes pre-sale inspection is either impossible or a silver bullet, without exploring practical middle-ground solutions like random batch testing or supplier certification requirements.
WorldAttention’s read
This debate shows that China's livestream e-commerce system can react fast and decisively when a problem goes viral, but it still relies too much on public shaming rather than built-in safeguards. The platform's quick apology, refunds, and supplier termination are positive steps, but they don't fix the root issue: products can ship without basic quality checks, and the supplier faces only private consequences, not public regulation. For the system to truly mature, it needs to combine the speed of viral accountability with reliable pre-sale protections and stronger legal penalties for bad actors—so that every consumer, not just those with 100,000 likes, gets a fair shake.
Reporting timeline
Jiaogepengyou Apologizes for Faulty Stool, Offers Full Refunds Without Returns
Chinese livestreaming e-commerce firm Jiaogepengyou (formerly Luo Yonghao's studio) apologized on September 25 after a consumer's viral video revealed that a 'Wanxiang Wheel Stool' sold on its platform contained moldy wood and waste sponge. The product, priced at 89.9 yuan, was sold through the 'Jiaogepengyou Smart Home Best-Seller List' store and other channels. The supplier, Xiamen Yunxi Furniture Co., repeatedly asked the consumer to delete the video, calling such practices 'industry routine.' Jiaogepengyou stated it has removed the product from all its 70+ livestream rooms, terminated cooperation with the brand, and initiated a full refund-without-return policy for all affected buyers. The company also pledged to seek legal recourse against the supplier. The incident marks a rare quality scandal for Jiaogepengyou, which went public via a reverse merger in July 2023 and reported H1 2026 revenue of 771 million yuan. The company's origins trace back to Luo Yonghao's debt-repayment livestreaming debut in 2020.
Read sourceJiaogepengyou Apologizes, Removes All Products After Quality Complaints Over Moldy Wood in Children's Stool
On September 25, Jiaogepengyou (Make Friends) livestreaming studio issued an apology after consumers reported serious quality issues with a 'Universal Wheel Rolling Stool' sold on its platform, including moldy wood and substandard filling materials. The company stated the product was sold across six of its livestream rooms, including the 'Jiaogepengyou Smart Home Best Seller List' channel. In response, all Jiaogepengyou-affiliated livestreams immediately removed the product, terminated cooperation with the brand, and initiated a refund process. The company pledged to pursue full legal action against the supplier while offering all buyers a refund without requiring product returns. The controversy began when a consumer posted a disassembly video on social media showing the stool's interior contained moldy wood and waste sponge. According to media reports, the supplier repeatedly contacted the consumer demanding the video be deleted, claiming such practices were 'industry standard.' Jiaogepengyou, best known for its association with influencer Luo Yonghao, has grown from a single-person IP to a matrix of over 70 livestream rooms, with cumulative GMV exceeding 6.5 billion yuan.
Read sourceChinese livestreamer Jiaogepengyou apologizes for selling defective children's stools
On September 25, Chinese livestreaming sales platform Jiaogepengyou (Make Friends) issued a public apology after consumers reported that a children's rolling stool sold through its直播间 (livestream rooms) had moldy wood panels and substandard filling materials. The company confirmed the complaints were valid, stating the product was sold across six of its livestream channels, including the 'Jiaogepengyou Smart Home Bestseller List.' In response, Jiaogepengyou immediately removed the product from all its livestream rooms, terminated cooperation with the brand, and initiated a refund process. The company pledged to pursue full legal liability against the supplier while launching an advance compensation program for affected customers. All purchasers will receive a full refund without needing to return the product, with the process being handled centrally through the platform, requiring no individual application from consumers.
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Jiaogepengyou Apologizes for Moldy Wood in Rolling Stool, Initiates Full Recall and Refunds
On September 25, Jiaogepengyou (Make Friends) livestream channel issued an apology after consumers reported quality issues with a 'Universal Wheel Rolling Stool' sold in its直播间. The stool was found to contain moldy wood and substandard filling materials. The company stated it will hold the supplier fully accountable and immediately initiate a proactive refund process, offering full refunds without requiring product returns for all purchasers. The controversy escalated after a consumer posted a disassembly video on social media revealing the defective materials. According to media reports, the supplier allegedly contacted the consumer multiple times to demand the video's removal, calling the practice 'industry standard.' Jiaogepengyou, best known for its association with entrepreneur Luo Yonghao, has grown from a single livestream to a multi-platform operation with over 70 livestream rooms and cumulative GMV exceeding 6.5 billion yuan. The company reported first-half 2026 revenue of 771 million yuan, up 24.5% year-on-year. Luo, who recently stepped back from management, has been involved in other food-related consumer controversies.
Read sourceJiaogepengyou Apologizes for Defective Rolling Stools Sold on Livestream
On September 25, Jiaogepengyou (Make Friends) acknowledged consumer complaints about its livestream-sold Wanxiang wheel rolling stools, confirming issues such as moldy wood and unqualified filling materials. The company issued an apology for the defective products sold through its 'Jiaogepengyou Smart Home' channel. The report originates from Caixin Media and was published by Zhongxin Jingwei on the East Money information platform. The apology follows public scrutiny of product quality in China's booming livestream e-commerce sector, where influencer-driven sales have sometimes led to consumer disputes over product standards.
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