Story · BTS
The Jewelry Brand Behind BTS’ FIFA World Cup Final Halftime Performance
Forbes reports that London-based fine jewelry house DOSIS G6C created bespoke jewelry for BTS's halftime performance at the 2026 FIFA World Cup Final, watched by an estimated 1.42 billion viewers. Founder Beichen Guan, a Central Saint Martins graduate, designed entirely custom pieces including diamond whistle necklaces and soccer ball earrings. The brand, which has previously worked with FKA Twigs, Black Pink, and Lady Gaga, handcrafts its pieces in a family workshop in Guangzhou, China. The article highlights how independent designers are increasingly using major cultural stages to gain visibility, and how bespoke craftsmanship offers exclusivity that heritage luxury brands cannot replicate.
Editorial responsibility
- No named human review is recorded for this page.
- Reports are grouped by semantic similarity and deterministic rules. Language models may assist titles, summaries, translation and cross-source analysis; the page itself is projected from evidence records.
- Current automated evidence projection