Has hosting the World Cup really spiked soccer’s popularity in the US?
The article examines whether the 2026 FIFA World Cup, co-hosted by the United States, has permanently boosted soccer's popularity in the country. While past tournaments sparked temporary interest, analysts note key differences this time: the U.S. now has established soccer infrastructure, including MLS, academies, and stadiums. Former U.S. Soccer President Sunil Gulati and MLS Commissioner Don Garber express optimism about long-term growth, citing youth pathways and the inspiration from the World Cup. Survey data from Ipsos shows 57% of Americans believe the World Cup will increase general interest in soccer, with enthusiasm rising from 25% in May to 38% in July. Gen Z adults are disproportionately soccer followers (18% vs 10% of the general population). However, the article notes that soccer's low-scoring nature has historically hindered its appeal compared to American football and baseball. The piece concludes that while the 2026 World Cup may be a turning point, sustained growth depends on grassroots improvements and continued engagement.
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