Fulham sign $15bn Silicon Valley tech and AI firm ClickHouse as front-of-shirt sponsor
Fulham FC have announced a front-of-shirt sponsorship deal with ClickHouse, a US-based data analytics and AI platform valued at $15 billion, for the upcoming Premier League season. ClickHouse, which provides data processing services for major companies including Meta, Tesla, OpenAI, Visa, and Sony, replaces gambling brand SBOTOP as Fulham's principal commercial partner. The deal comes ahead of the Premier League's voluntary ban on betting sponsorships taking effect in 2026-27. Fulham's chief revenue officer Jon Don-Carolis highlighted shared values of innovation and progression, while ClickHouse CEO Aaron Katz emphasized the parallel between split-second decisions on the pitch and millisecond data processing. The move follows a similar trend, with Crystal Palace also replacing a betting sponsor with AI company Temporal. Fulham is among the last Premier League clubs to announce their main sponsor, with Chelsea, Nottingham Forest, Sunderland, and Hull City still yet to confirm front-of-shirt partners.
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