Fulham FC signs front-of-shirt sponsorship deal with Silicon Valley AI firm ClickHouse

Fulham FC have become the latest Premier League club to secure a technology and AI company as their front-of-shirt sponsor, announcing a partnership with ClickHouse for the new season.

ClickHouse, a US-based data platform valued at $15bn, counts Meta, Tesla, OpenAI, Visa, and Sony among its clients. The deal replaces gambling brand SBOTOP as Fulham’s principal commercial partner.

The announcement comes as the Premier League’s voluntary ban on betting brands as front-of-shirt sponsors — the most lucrative inventory clubs can sell — takes effect in the 2026-27 season.

Club Statement

“We are delighted to welcome ClickHouse as a principal partner and front of shirt sponsor of the men’s first team,” said Fulham chief revenue officer Jon Don-Carolis.

“ClickHouse is an ambitious, fast-growing technology company and as Fulham continues to invest in its long-term future, both on and off the pitch, this partnership reflects our shared commitment to innovation, progression and building meaningful connections with supporters around the world.”

Industry Context

Fulham are one of the last Premier League clubs to announce their main sponsor for the coming season, amid the ongoing adjustment to the ban on gambling brands.

Chelsea, Nottingham Forest, Sunderland, and promoted Hull City are still yet to announce front-of-shirt partners, with less than a month until the new season kicks off.

AI Trend in Premier League Sponsorships

Crystal Palace have also replaced a betting brand, Net88, with an AI company, Temporal, for the 2026-27 season.

Chelsea were the first club in the division to feature an AI company, IFS, as their front-of-shirt sponsor, though that short-term deal has since been downgraded to a broader partnership.

About ClickHouse

Headquartered in Silicon Valley, ClickHouse is an open-source database known for its processing speed, which is particularly valuable for AI applications.

“ClickHouse is thrilled to announce our strategic partnership with Fulham Football Club,” said CEO Aaron Katz.

“Both organizations have shared values of high performance, ambition, and excellence. Speed is essential for both: the split-second decisions on the pitch aren’t that different from the millisecond decisions our database serves every moment for many of the most consequential companies in the world.

“That shared foundation is what drew us to this partnership. We’re excited to back Fulham’s ambitions in the Premier League, on the pitch and beyond.”