Former Disney CEO Michael Eisner says Hollywood 'failed' in gaming, calls IP the key asset
Former Walt Disney Company CEO Michael Eisner, speaking at a Paley Center for Media panel in New York, argued that Hollywood has consistently failed to extend valuable intellectual property into new formats, particularly video games. He traced the pattern back to Warner Bros.' ill-fated Atari venture in 1983, attributing the failure to technological illiteracy rather than creative shortcomings. Eisner noted that the industry has since shifted to being story- and IP-driven. He reflected on his own evolution from opposing sequels to championing franchise acquisitions like Star Wars. The panel, moderated by OpenAI senior advisor Moritz Baier-Lentz, also featured Delphi Interactive founder Casper Daugaard, who explained his company's strategy of building games for franchise fans rather than hardcore gamers, citing upcoming James Bond and FIFA titles. Baier-Lentz highlighted the intense competition for consumer attention across all entertainment platforms.
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