Foot Locker Launches Salomon Sneakers for First Time as Part of Brand Mix Evolution
Foot Locker is adding Salomon sneakers to its product lineup for the first time, launching on July 19 in select stores and online. The retailer will offer three Salomon models (XT-6, XT-6 GTX, and XT-Whisper) priced between $145 and $200. The partnership comes as Foot Locker continues transforming its merchandising strategy under new parent company Dick's Sporting Goods, which purchased the chain for $2.4 billion in September 2025. Foot Locker's chief merchant Michelle Wang said the collaboration has been in development for some time and aligns with Salomon's expansion into North America. To celebrate the launch, Foot Locker will host farmer's market-inspired pop-up events in New York (Aug 1), Los Angeles and Philadelphia (Aug 8), and Miami (Aug 15), featuring local vendors, DJs, and gift-with-purchase offerings. The move is part of Foot Locker's broader strategy to broaden its brand portfolio and meet evolving consumer preferences ahead of the critical back-to-school season.
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