Foot Locker to launch Salomon sneakers for first time on July 19

Stephen Garner Wed, July 15, 2026 at 5:00 AM PDT 4 min read

As Foot Locker continues to transform its stores and merchandising mix, the retailer is set to add Salomon to its offering just in time for the critical back-to-school season.

On July 19, a select number of Foot Locker stores in key markets as well as its e-commerce site will introduce an edited lineup of Salomon sneakers across three of the French mountain sports brand's central footwear franchises. These models include:

• Salomon XT-6
• Salomon XT-6 GTX
• Salomon XT-Whisper

All three will be available in men's and women's sizes and will retail between $145 and $200.

Partnership Background

Michelle Wang, senior vice president and chief merchant at Foot Locker, told FN in an interview that the new partnership has "been cooking for quite some time."

"We've been in conversation to really find the right point in time to launch," Wang said. "When Salomon solidified that it's moving into North America [and into New York], it really struck me because when you think about Foot Locker as a brand, we are rooted in the city of New York. So, we felt that Salomon was certainly ready just based on everything that they've been doing, be it from a hero space of collaborations to seeing it on the feet of many people in the streets of New York. We're really excited to launch with them."

Launch Events and Activations

Wang noted that Foot Locker's connection to New York will be on full display during the official launch event with Salomon next month.

• Saturday, Aug. 1 – Foot Locker will host a farmer's market-inspired pop-up at its Union Square store (22 East 14th Street). The event will be open to the public and will bring together local vendors, immersive product discovery, and community experiences inspired by a classic summer farmers market.
• Aug. 8 – Additional activations at Foot Locker stores in Los Angeles and Philadelphia.
• Aug. 15 – Activations in Miami, featuring DJs, light bites, and gift-with-purchase offerings.

Strategic Fit Within Foot Locker's Merchandising Strategy

Wang emphasized that the consumer remains the retailer's "number one priority."

"There's been so much that has changed in the last few years," Wang explained. "And I think you can feel that in terms of just the mix of brands that resonate with our consumers today. This anchors into our philosophy in that we've got to meet the customer where they are, and we've got to broaden our portfolio to give them the right curated options and the best product and the best brands."

Post-Acquisition Growth

Since Dick's Sporting Goods purchased Foot Locker for $2.4 billion in September, its new parent company has been actively working to return the business to growth mode.

On the company's first quarter 2026 earnings call in May, Dick's Sporting Goods executive chairman Ed Stack told analysts that this back-to-school season will mark the first time the new team "had full control" over the buys, which should help tell a new story to Foot Locker consumers. Stack has previously stated, and reiterated on the call, that he felt the Foot Locker footwear wall needed significant improvement.