First Media and Indixital Media Launch Exclusive Partnership Targeting $100 Million Publisher Engagement Business
First Media, a global media and marketing company, has appointed Indixital Media as its exclusive sales, publisher success, and operations partner across India, Southeast Asia, and the Middle East. The partnership aims to build a US$100 million Annual Recurring Revenue (ARR) publisher engagement business. It combines First Media's audience engagement and monetization technology, including interactive quizzes and AI-powered products, with Indixital Media's regional publisher relationships and operational capabilities. The partnership is already live with five leading Indian media organizations. Executives from both companies emphasized that this is a strategic growth platform, not just a distribution deal, designed to help publishers reduce dependence on referral traffic, increase audience engagement, collect first-party data, and create new revenue streams. Indixital Media will lead commercial expansion, onboarding, and customer success across the region.
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